If you concentrate on it, the essential idea of a toothbrush hasn’t advanced since… perpetually. Sure, many individuals have switched to an electrical toothbrush, but it surely stays a persist with a brush on the finish.
Willo thinks that’s not ok. The firm has developed an oral care system to enhance brushing with a give attention to plaque. The firm says that fundamental brushing solely cleans 42% of dental plaque, whereas electrical brushes clear 46% of dental plaque.
The startup has labored with dentists to design its product. It nonetheless sounds a bit mysterious, as the corporate isn’t sharing a lot concerning the product. The photograph above is the one picture of the product proper now.
But what we do know is that the startup has raised a $7.5 million funding spherical led by Kleiner Perkins, with Bpifrance and Nest co-founder Matt Rogers additionally collaborating. The firm was based by Hugo de Gentile, Ilan Abehassera and Jean-Marie de Gentile, and it attended The Refiners accelerator program.
Now let’s see the way it really works, how a lot it prices and if individuals are prepared to vary every little thing about the way in which they brush their enamel.