Artificial intelligence (AI) technology has exploded in recent years. Common AI personal assistants such as Siri, Alexa, and Google Assistant are helping people figure out their daily schedules, controlling the lights and thermostats in homes, and helping commuters find the best route to work. And while these recent advancements are amazing, they’re really only a sneak preview of how AI can and will impact society as a whole.
Sales efficiency is an area ripe for AI assistance – AI is at the point where it can be just as useful, if not more useful, in the office than at home on one’s handheld device. Business AI has evolved from being a sophisticated calculator or database analyzer to an entity that can tell businesses solve their biggest challenges and enhance their market offerings. Although more organizations spanning industries are tuning into the potential of AI, many are still not capitalizing on its potential to transform their sales practices.
For many organizations, consistent lead generation is elusive. Despite the increase in tools, technology, and access to customers, companies still struggle to speak to the right target customers with the right message at the right time. Often, lead generation feels like throwing darts at a board and hoping one will hit the target.
The best lead gen tools will always be people; having the opportunity to spend one on one time with targets, listening to their goals and frustrations is a dream for every sales person. But it’s not realistic. Luckily, organizations like LeadCrunch are enhancing AI-fueled lead-gen platforms that enable organizations to understand customers on an individual basis so that they can eventually connect with them, person-person throughout the sales cycle. Providing a holistic B2B demand generation solution, it uses an effective combination of AI technology and human verification to engage the best targets for your customer base.
Because AI has such a wide reach, companies can use it to gain and vet more leads, which will ultimately result in more possibilities for contact and upselling while minimizing the need for a large sales team. The Harvard Business Review recently found that when Epson implemented an AI sales assistant, their lead response rate increased by 240%. Furthermore, as the technology continues to improve, companies can scale back or reprioritize its human sales component without the risk of losing potential clients.
In addition to initial contact and lead generation, AI is useful for assisting sales associates with administrative and routine tasks. Rather than having your human sales team be bogged down with paperwork, initial contacts, sorting, scheduling, and other administrative duties, AI is able to complete these quickly and with a high level of accuracy. Administrative tasks don’t necessarily need a human component and, as such, are well within the capabilities of modern AI.
Without administrative tasks, a salesperson now has more time to pursue leads sent to them by AI so they can begin to establish a human relationship – which is often needed to eventually get the sale. In a recent study, the average American employee spends 40% of their working hours on administrative tasks. With more time to focus on building relationships with clients, sales associates can work with even more clients at once, making the entire process much more efficient.
Moreover, AI can coach your sales force as well. Rather than having your sales team focus on administrative duties and analytics, companies can let AI figure out how and why a particular sales person is struggling. By identifying potential weaknesses, sales associates can rely on AI to prepare them and coach them for future interactions.
The beauty of an AI_driven platform, like LeadCrunch’s is that it has the power to adapt and apply new customer insights to future initiatives. Customer behaviors and marketing engagements change on a day-to-day basis, and until now, the audience data that companies rely on has failed to keep up. The implementation of Artificial Intelligence enables LeadCrunch to provide its clients consistnetly evolving data that allows them to grow with their target customers, rather than play catch-up.
Upselling Current Clients and Customer Service
AI is great for generating leads and for performing routine jobs to help the sales team focus on sales, but it’s also useful for managing an already-existing customer base as well. For companies with large user bases that offer renewable subscription services or upgrades, AI can help manage a system to both pitch and sell those subscriptions, renewals, or upgrades. After all, the probability of selling more to an existing client is 60% – 70%
This is especially useful for Internet companies that want to keep only a few individuals on hand but still be able to manage a large number of clients. For example, rather than having a team of sales representatives standing by to field questions, AI can field and respond to most of these questions instantly. Furthermore, for customer service issues, having an AI platform act as a gatekeeper will facilitate quick responses to frequently asked questions while letting human customer service agents deal with more complicated issues. With AI, a company can meet the needs of an ever-expanding clientele base without spending large amounts of money.
From generating leads, to assisting with administrative tasks, to maintaining and upselling current customers, LeadCrunch’s AI lead generation platform is the ultimate sales hack. It’s a unique tool that will give a company a much broader reach without any of the traditional overhead, a once unimaginable concept.
What are some other ways AI can help your company with sales?
This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.
Don’t Eat These Foods on Diwali
నరకాసురుడు అనే రాక్షసుణ్ణి చంపినా సందర్భంగా జరుపుకుంటున్న పండుగ దీపావళి భారతదేశం లోనే హిందువులు చేసుకుంటున్న పండగలలో ఇది ఒక్కటిగా చెప్పుకోవొచ్చు.దీపావళి నాడు లక్ష్మి దేవి ని పూజిస్తే ఐశ్వర్యాలు సిద్ధిస్తాయని,విజయం సాధిస్తామని చెడుని ఎదిరించి దైర్యం వస్తుందని అంటారు పెద్దలు.దీపావళి మహా లక్ష్మి కి చాలా ప్రీతిపాత్రమైనది గ చెప్పుకుంటారు.ఆ రోజు భక్తి శ్రద్దలతో తల్లిని పూజిస్తే ఎలాంటి కోరికలు అయిన తీరుతాయని నమ్మకం.ఇక దీపావళికి భక్తిగా నోముకుంటే ఆ సంవత్సరం అంతా శుభం కలుగుతుంది.అయితే ఇప్పుడు దీపావళికి అర్ధం మార్చేశారు దేఎపావలి అంటే పటాసులు కాల్చడమే పండగ అనుకుంటున్నారు
ఇక మరికొందరు దీపావళి పండగ అనగానే పొద్దున్న లేవటం మటన్ లేదా చికెన్ వంటి మాంసాహారం తెచ్చి వండుకొని తింటుంటారు.దీపావళి మహా లక్ష్మి కి ప్రీతిపాత్రమైన రోజు అందుకే ఆ రోజు మాంసాహారం తీసుకోవడం మంచిది కాదు.దీపావళి నాడు పూర్తిగా ఉపవాసం చేసి కేవలం శాఖాహారం అది కూడ ఆకు కూరలను తీసుకున్నట్లైతే మంచి జరుగుతుందని చెబుతున్నారు పండితులు.ఎంత పూజ చేసి ఎన్ని కొబ్బరి కాయలు కొట్టిన కూడ ఆ రోజు మాంసాహారం తింటే ఫలితం ఉండదు.లక్ష్మి దేవి పూజ చేసిన రోజు మాసాహారం తీసుకోవడం మంచిది కాదని అలా చేయడం వల్ల అష్ట దరిద్రాలు చుట్టుకుంటాయని అంటారు.అలా చేస్తే ముఖ్యంగా ఆర్ధిక ఇబ్బందులు ఎదురు అవుతాయి.డబ్బులు వచ్చినట్లు వచ్చి ఖర్చు అవుతుంటాయి అందుకే ఆ రోజు ఎత్తి పరిస్థితుల్లో మాంసాహారం తీసుకోవోద్దని చెబుతున్నారు
7 Haunted Hotels That’ll Scare
The idea of ‘ghosts’ has always been interesting but experiencing paranormal activity can lead to some indelible scars on one’s mind. People all around the world have felt spooky feeling in some hotels. Some fled while some stayed back to narrate stories. From icy sensation to weird sounds to haunting apparitions, some hotels of the world have really seen “too much”. Apart from celebrities, royals and common people, some hotels have also been visited by ghosts and spirits.
Here’s a list of spooky hotels from around the world:
#1 Stanley Hotel, Colorado
A hotel of paranormal activity has witnessed the ghosts of F.O. Stanley, the founder, and his wife passing through the lobby quite frequently. Also, the sound of children running and giggling down the halls is a common phenomenon in this spooky hotel. Opened in 1907, this hotel lost one of his housemaids, Elizabeth Wilson, in 1911. It is said her ghost once returned to assist the guest with their belongings in room 217. Chilling, isn’t?
#2 Hotel Roosevelt, California
This hotel is world famous for the celebrities it houses and also the lavish parties. Sadly, this lovely hotel has also witnessed some spooky happenings like the ghost of Marilyn Monroe viewing herself in the mirror placed in her former suite and also the ghost of the late actor Montgomery Cliff playing his trombone from room 928. How spooky is this!
#3 Langham Hotel, London
A very notable historical hotel in London, Langham hotel was established in 1865 and since then it has seen the coming and going of famous celebrities and some lavish parties. Other than celebrities and royals, ghosts also find respite in this hotel which has often heard guests complaining about seeing the apparition of Napoleon the third, a German soldier and a doctor who murdered his wife. If willing you can book room 333, the most haunted of all rooms! Willing, anyone?
#4 Hotel Raj Kiran, Lonavala
The authorities got so disturbed from constant complaints from residents of the room at the corner of reception area about bed sheets being pulled off forcefully, seeing a blue ray of light in midnight, that they have now stopped renting that room. It’s been vacant since many years. So scary!
#5 Ballygally Castle, North Ireland
The castle was built by Lord Shaw and his wife Lady Isabella in 1625. Sadly, Lady Isabella fell off from the top of the tower. Some say she jumped while some say she was pushed. Her ghost is seen wandering in the hotels, knocking at the doors and then disappearing. In her honor, the hotel has reserved a room as the “The Ghost Room”.
#6 The Savoy, Mussoorie
One of the most famous haunted hotels in India, The Savoy was built in 1902 but after the murder of Lady Garnet Orme in 1910, began witnessing weird paranormal activities in the hotel. Famous for its haunted corridors and walls, the hotel was visited by the Indian Paranormal Society who recorded a lady’s whispers. Wonder what she was trying to say?
#7 Hotel Burchianti, Italy
Built in Florence, the hotel is famous for its impeccable styled rooms and the opulent décor. But apart from these what makes this hotel a bit more special is a list of paranormal activities going on at a regular basis. Guests have often seen the ghosts of children skipping down the halls, a lady sitting in a chair and knitting and a maid doing her cleaning jobs early morning. Visitors of Fresco Room where once Mussolini stayed, complain of being watched continuously and feeling an icy breath on their faces. Haunting!
Featured Image Source: http://www.rebelsmarket.com
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