What makes Apple’s design culture so special
A couple of days in the past, I interviewed Ken Kocienda at TechCrunch Disrupt SF — he simply launched a e book known as Creative Selection. After working at Apple throughout among the firm’s finest years, Kocienda appears again at what makes Apple such a particular place.

The e book particularly begins with a demo. Kocienda is invited to demo to Steve Jobs his prototype of what’s about to develop into the iPad software program keyboard.

And it’s the primary of a protracted string of demos punctuating the e book. As a reader, you observe alongside all of the ups and downs of this design curler coaster. Typically, a demo clearly exhibits the way in which ahead. Typically, it’s the equal of hitting a wall of bricks time and again.

Kocienda’s profession highlights embrace engaged on WebKit and Safari for the Mac proper after he joined the corporate in addition to engaged on iOS earlier than the discharge of the primary iPhone. He’s the one accountable of autocorrect and the iPhone keyboard typically.

In case you care about person interfaces and design processes, it’s learn. And it feels refreshing to learn a e book with HTML code, keyboard drawings and different nerdy issues. It’s a lot better than the typical enterprise e book.

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