Voter registration tool in Snapchat helped 400,000+ people get their vote
Snap says that the Snapchat app has helped 418,000 folks register to vote within the upcoming midterms. Snap added a voter registration software to the app final month …

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The corporate instructed the New York Times that the voter registration quantity was achieved over simply two weeks.

Snapchat, which is in style amongst youngsters and younger adults, pushed folks 18 and over to register by including a button about doing so on every person’s profile web page. The corporate additionally despatched video messages to all of these customers urging them to register.

The customers had been directed to a nonpartisan voter registration web site, TurboVote.org. As soon as they answered just a few questions on their potential eligibility as a voter, TurboVote directed them to state and native election boards to formally register […]

A lot of the exercise, the corporate mentioned, was in key battleground states like Texas, Florida and Georgia.

Different social media corporations have executed comparable issues: Fb, Google, Instagram and Twitter have all supported voter registration. Taylor Swift additionally appealed to her followers to vote, reportedly driving 166,000 new registrations.

Persuading youthful People to vote is especially vital.

In 2014, within the final midterm election, solely 17.1 p.c of 18- to 24-year-olds voted.

Voter registration is half the battle, however persuading folks to prove on the day is the opposite half.

“It’s at all times troublesome to forecast voter turnout,” mentioned Donald Inexperienced, a professor of political science at Columbia College. “And it’s exhausting to say any Taylor Swift-style surge will make a distinction.”

Turbovote says its goal is to make the voter registration course of as simple as attainable.

We make it simple to register and request absentee ballots. TurboVote retains observe of voter registration, absentee, and vote-by-mail guidelines for all 50 states, so that you don’t should.

We aid you keep in mind all the pieces (about voting, no less than). TurboVote will ship you textual content & e-mail reminders about registration deadlines, upcoming elections & the place to vote.

When you’re not but registered to vote, you may do so here.

Photograph: Shutterstock


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