Ahead of the looming February 1 deadline for swap over to the brand new broadcasting regime, telecom regulator Trai has requested DTH operators to honor pay as you go dedication on ongoing long-duration packs, if buyer needs to proceed with them.
The advisory being despatched out to operators assumes significance because the deadline for migration to the brand new tariff regime for broadcasting and cable providers is simply hours away and there have been experiences that some DTH gamers are nudging clients with lengthy length packs, to decide on channels beneath the brand new framework, with out providing them the choice to proceed with their plan.
Telecom Regulatory Authority of India (Trai) Chairman R S Sharma advised PTI that there isn’t a change in February 1 deadline for migration to the brand new tariff regime for broadcasting and cable providers.
Sharma mentioned he’s “confident” of a easy swap over on the stipulated day with none inconvenience to clients.
“Where customers have already exercised their choice and decided to move to the new framework, if they have long or short duration packs, it (the payment made) will get adjusted. In those cases where people have not yet migrated and they have a long or short duration plan already on, the regulation clearly states that customers have the choice to continue with it, till the plan expires,” Sharma mentioned.
The Trai chief additionally made it clear that if a DTH buyer with present long-duration pack needs to train his channel alternative mid-way (go for particular channels beneath the brand new regime), then the stability cash left in buyer pockets at that time ought to accordingly be adjusted by the operator.
Sharma emphasised that the precise to decide on – whether or not to proceed with ongoing lengthy length pack until its expiry, or migrate to the brand new regime and have the stability adjusted – will stay with the shopper.
Trai has unveiled the brand new tariff order and regulatory regime for the published and cable sector, which might pave the way in which for customers to go for channels they want to view, and pay just for them. It had mentioned each channel must be supplied a la carte, with a clear show of charges on digital programme information.
Even in case of short-duration packs, clients could make their choice once they go in for recharges. “There is no question of discontinuation. We are very clear that in DTH platform also, customer will not have to suffer, since it is a completely pre-paid platform,” Sharma mentioned.
The buyer on-boarding in case of DTH has been lower than cable providers (the place in 70 per cent of the instances the shopper alternative has been recorded) however Trai believes that its pre-paid nature will be sure that there isn’t a disruption in providers.
Sharma mentioned that previous framework was a push mechanism, whereas the brand new regime is the “pull” mechanism that locations channel alternative within the arms of shopper. Users, he mentioned can merely browse their TV and be aware down the channels they typically watch after which talk their decisions to operators.