Apple Third Avenue Promenade
“For all of the creativeness below the solar,” reads the slogan Apple selected to advertise the expanded capability for As we speak at Apple periods alongside the Santa Monica Pier. Like its smaller architectural twin in Palo Alto, Apple Third Avenue Promenade is one of many classic stores throughout the globe to obtain a Discussion board and Video Wall this yr. Over 70 stores worldwide will likely be granted comparable upgrades subsequent yr.
Not like smaller indoor mall shops, Third Avenue Promenade additionally acquired new Avenue shows, graphic panels, and twin residing partitions instead of earlier inset product tables. A non-public Boardroom has been added. These new fixtures, mixed with a set of six indoor timber nestled across the Discussion board seating to create a Genius Grove, make the transformed area really feel extra welcoming even in the event you aren’t attending a As we speak at Apple session.
Pictures courtesy of Manny Hernandez
For followers who haven’t but visited a retailer with Apple’s newest retail design, Santa Monica now affords instance. Whereas the shop retains its iconic glass roof, arched facade, and tile flooring, the general feeling is extra up to date and fewer iPod-era.
Omg new Apple Retailer re-opening on third road in Santa Monica!!!! pic.twitter.com/8D9fezzR4Y
— Justine Ezarik (@ijustine) November 17, 2018
Prior to transforming that started earlier this yr on September 16th, the shop was already certainly one of Apple’s most spectacular in Southern California. The present constructing opened in December 2012 and stunned online audiences with its structure. The shop changed a smaller close by location that first opened in 2003.
— Michael Steeber (@MichaelSteeber) November 17, 2018
As we previously detailed, Apple has lined up a number of exclusive free sessions and performances to welcome guests again. When 60 new sessions launch subsequent yr, Third Avenue Promenade is certain to be a well-liked spot to attend a Photograph Stroll.
Along with dropping the “mall” from its identify, the brand new Apple Alderwood dropped its stainless-steel paneled look and Genius Bar because the area was widened into adjoining tenant areas. A low-profile, wooden planked overhang above a large glass curtain now defines the shop’s facade.
Like in Santa Monica, Lynwood’s transformed retailer is in service of As we speak at Apple. Seattle-area prospects could have already acquired a style of the brand new in-store expertise this previous summer season, when Apple University Village relocated to a recent, open-air area with an abundance of vegetation.
Pictures courtesy of @kona404
Apple Alderwood is extra subdued, however nonetheless shares a number of options with its close by neighbor. Stone block partitions and a wooden ceiling give the shop a heat feeling with out feeling too cozy. Related designs in america are at the moment discovered solely at Apple Lehigh Valley in Whitehall, Pennsylvania and Apple Southlake Town Square in Southlake, Texas.
Renovations in Lynnwood began on February 25th and continued whilst comparable shops reopened after shorter closure durations. Apple Alderwood first opened on November 4, 2004 and nonetheless retained nearly all of its authentic design till this yr’s enlargement.
If you happen to attend a retailer opening, we’d love to share your photos. Keep tuned for extra protection and pictures of Apple Champs-Élysées in Paris, and comply with together with 9to5Mac’s retail guide for extra Apple retailer information.