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The startup disrupting the conversation in the mobile data battleground

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It is widely reported that an incredible 97% of consumers will leave a brand based on a negative customer experience. Meanwhile, a recent study by Marketforce revealed that 66% of customers would switch mobile carriers to get better value for their price. Equally, 33% will change wireless carrier to get more flexible plans to fit their needs.

Welcome to the digital world where the personalization of everything is the new currency. If a brand fails to listen to its customers or remove frustrating friction points from archaic processes, loyalty will be sacrificed with immediate effect.

A criminally overused phrase is disrupted or be disrupted. But, lowering costs and increasing flexibility is an approach that many young startups are using against sluggish retail giants. The modern-day equivalent of the David vs. Goliath tale is becoming all too familiar agility becomes the new weapon of choice.

Step forward Mint SIM, the sister brand of Ultra Mobile that is on a mission to democratize communication for all and has its sights set on disrupting traditional wireless models. Mint SIM’s business model focusses on low cost and flexibility to pay for what you need, and not what you don’t need.

We live in a world where digitally savvy and agile brands like Dollar Shave Club and Casper have completely disrupted traditional business models. We built Mint SIM on similar principles and hope to become the agent of change in the category. Aron North, SVP of Marketing & Creative at Mint SIM.

Digital natives no longer need to visit a bricks and mortar store for a sales assistant to plug in a new SIM card. These changes in expectations have enabled the birth of the web only marketplace where users can only buy a SIM online. But they are rewarded with the savings created by this new way of doing business.

Mint SIM also requests that its users pay upfront in multi-month blocks for their insatiable thirst of unlimited voice, text and data service in exchange to lower costs further. Tech savvy wireless shoppers searching for generous data plans at the lowest price will probably stumble upon Mint SIM over the next few months. But, is it worth it?

Choosing a package that is right for you will depend entirely on how much data you consume. A 2GB per month cap for a three-month commitment will cost $15 a month, whereas a more respectable 5GB will set you back $20 per month. Data hungry users have the option of 10GB for $25 which is aimed at covering all bases.

There is no such thing as a one size fits all approach to choosing a new provider. A prepaid multi-month commitment will seem completely alien to some. But for those willing to cut down their monthly outgoings, Mint might just offer the perfect compromise.

As the communication space continues to evolve, there is an argument that unlimited talk and text plans are looking incredibly dated. The new currency in our mobile first world is streaming services and messaging applications such as WhatsApp, WeChat, and Facebook Messenger.

Can you remember the last time that you were worried about running out of minutes on your phone? And does anyone even send SMS messages anymore? In fact, the least interesting we do with our smartphones is make a phone call. But, data caps are one of the biggest frustrations of his increasingly digital world.

These are just a few reasons why data has become the new battleground for mobile operators. If more users begin to question the relevance of long and expensive commitments to wireless carriers, Mint SIM might find themselves with a game changer on their hands.

In a digital age where dating apps like Tinder are king, does anyone need a two-year commitment to their mobile provider that lasts longer than many relationships?

This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.

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Don’t Eat These Foods on Diwali

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Foods not to eat on diwali

నరకాసురుడు అనే రాక్షసుణ్ణి చంపినా సందర్భంగా జరుపుకుంటున్న పండుగ దీపావళి భారతదేశం లోనే హిందువులు చేసుకుంటున్న పండగలలో ఇది ఒక్కటిగా చెప్పుకోవొచ్చు.దీపావళి నాడు లక్ష్మి దేవి ని పూజిస్తే ఐశ్వర్యాలు సిద్ధిస్తాయని,విజయం సాధిస్తామని చెడుని ఎదిరించి దైర్యం వస్తుందని అంటారు పెద్దలు.దీపావళి మహా లక్ష్మి కి చాలా ప్రీతిపాత్రమైనది గ చెప్పుకుంటారు.ఆ రోజు భక్తి శ్రద్దలతో తల్లిని పూజిస్తే ఎలాంటి కోరికలు అయిన తీరుతాయని నమ్మకం.ఇక దీపావళికి భక్తిగా నోముకుంటే ఆ సంవత్సరం అంతా శుభం కలుగుతుంది.అయితే ఇప్పుడు దీపావళికి అర్ధం మార్చేశారు దేఎపావలి అంటే పటాసులు కాల్చడమే పండగ అనుకుంటున్నారు

ఇక మరికొందరు దీపావళి పండగ అనగానే పొద్దున్న లేవటం మటన్ లేదా చికెన్ వంటి మాంసాహారం తెచ్చి వండుకొని తింటుంటారు.దీపావళి మహా లక్ష్మి కి ప్రీతిపాత్రమైన రోజు అందుకే ఆ రోజు మాంసాహారం తీసుకోవడం మంచిది కాదు.దీపావళి నాడు పూర్తిగా ఉపవాసం చేసి కేవలం శాఖాహారం అది కూడ ఆకు కూరలను తీసుకున్నట్లైతే మంచి జరుగుతుందని చెబుతున్నారు పండితులు.ఎంత పూజ చేసి ఎన్ని కొబ్బరి కాయలు కొట్టిన కూడ ఆ రోజు మాంసాహారం తింటే ఫలితం ఉండదు.లక్ష్మి దేవి పూజ చేసిన రోజు మాసాహారం తీసుకోవడం మంచిది కాదని అలా చేయడం వల్ల అష్ట దరిద్రాలు చుట్టుకుంటాయని అంటారు.అలా చేస్తే ముఖ్యంగా ఆర్ధిక ఇబ్బందులు ఎదురు అవుతాయి.డబ్బులు వచ్చినట్లు వచ్చి ఖర్చు అవుతుంటాయి అందుకే ఆ రోజు ఎత్తి పరిస్థితుల్లో మాంసాహారం తీసుకోవోద్దని చెబుతున్నారు

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7 Haunted Hotels That’ll Scare

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7 haunted hotels

The idea of ‘ghosts’ has always been interesting but experiencing paranormal activity can lead to some indelible scars on one’s mind. People all around the world have felt spooky feeling in some hotels. Some fled while some stayed back to narrate stories. From icy sensation to weird sounds to haunting apparitions, some hotels of the world have really seen “too much”. Apart from celebrities, royals and common people, some hotels have also been visited by ghosts and spirits.

Here’s a list of spooky hotels from around the world:

#1 Stanley Hotel, Colorado

A hotel of paranormal activity has witnessed the ghosts of F.O. Stanley, the founder, and his wife passing through the lobby quite frequently. Also, the sound of children running and giggling down the halls is a common phenomenon in this spooky hotel. Opened in 1907, this hotel lost one of his housemaids, Elizabeth Wilson, in 1911. It is said her ghost once returned to assist the guest with their belongings in room 217. Chilling, isn’t?

#2 Hotel Roosevelt, California

This hotel is world famous for the celebrities it houses and also the lavish parties. Sadly, this lovely hotel has also witnessed some spooky happenings like the ghost of Marilyn Monroe viewing herself in the mirror placed in her former suite and also the ghost of the late actor Montgomery Cliff playing his trombone from room 928. How spooky is this!

#3 Langham Hotel, London

A very notable historical hotel in London, Langham hotel was established in 1865 and since then it has seen the coming and going of famous celebrities and some lavish parties. Other than celebrities and royals, ghosts also find respite in this hotel which has often heard guests complaining about seeing the apparition of Napoleon the third, a German soldier and a doctor who murdered his wife. If willing you can book room 333, the most haunted of all rooms! Willing, anyone?

#4 Hotel Raj Kiran, Lonavala

The authorities got so disturbed from constant complaints from residents of  the room at the corner of reception area about bed sheets being pulled off forcefully, seeing a blue ray of light in midnight, that they have now stopped renting that room. It’s been vacant since many years. So scary!

#5 Ballygally Castle, North Ireland

The castle was built by Lord Shaw and his wife Lady Isabella in 1625. Sadly, Lady Isabella fell off from the top of the tower. Some say she jumped while some say she was pushed. Her ghost is seen wandering in the hotels, knocking at the doors and then disappearing. In her honor, the hotel has reserved a room as the “The Ghost Room”.

#6 The Savoy, Mussoorie

One of the most famous haunted hotels in India, The Savoy was built in 1902 but after the murder of Lady Garnet Orme in 1910, began witnessing weird paranormal activities in the hotel. Famous for its haunted corridors and walls, the hotel was visited by the Indian Paranormal Society who recorded a lady’s whispers. Wonder what she was trying to say?

#7 Hotel Burchianti, Italy

Built in Florence, the hotel is famous for its impeccable styled rooms and the opulent décor. But apart from these what makes this hotel a bit more special is a list of paranormal activities going on at a regular basis. Guests have often seen the ghosts of children skipping down the halls, a lady sitting in a chair and knitting and a maid doing her cleaning jobs early morning. Visitors of Fresco Room where once Mussolini stayed, complain of being watched continuously and feeling an icy breath on their faces. Haunting!

Featured Image Source: http://www.rebelsmarket.com

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The Key to Successful UK Dissertation

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Dissertation-Help-UK-London

Help me with dissertation

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