Television makers pin hopes on India’s efficiency in world cup for wholesome gross sales development


New Delhi: Television producers are hoping for an exuberant efficiency from India within the cricket world cup to see their gross sales develop by round 20 p.c in a cricket-frenzy nation.

The lukewarm TV gross sales until a couple of week in the past picked up drastically forward of the India-Pakistan match on Sunday and the pattern might proceed contemplating constructive market sentiment publish election outcomes, Sony India Managing Director Sunil Nayyar advised PTI.

“Now we are witnessing the Cricket World Cup…initially the momentum was slow but it has caught up in the last one week time, specially this weekend, thanks to the India-Pakistan match yesterday,” he stated.

Representational picture. Reuters.

“Now we can see that it is (TV panel market) gathering steam and…if everything goes well and our country performs well, we are expecting 20 per cent jump (for the overall TV industry) over the last few months,” he added.

He stated the corporate hopes to see India performing properly as a result of that’s what triggers demand on this nation.

The tv market had a gradual begin in 2019 with sluggish gross sales in January-March within the run-up to the elections, he stated.

However, with a secure authorities being voted in, the market sentiment is popping constructive aided by the prospects of a close to to regular monsoon, he added.

According to trade physique CEAMA, TV gross sales have been virtually flat within the final two years in India the place annual gross sales are estimated at round 12.5 million models.

As for Sony India, Nayyar stated, the corporate’s focus is on premium luxurious panels of 55 inches and above. “We want to have a triple-digit growth by July, when this World Cup ends,” he added.

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