SurveyMonkey introduced at the moment that it has acquired Usabilla, an Amsterdam-based web site and app survey firm, for $80 million in money and inventory.
Zander Lurie, CEO at SurveyMonkey, mentioned Usabilla stuffed in a lacking piece in its survey toolkit. “A key product that we identified that we really wanted to add to the portfolio, which is really adjacent to our VOC (voice of the customer) solution is a website feedback collector helping people on the web or on mobile apps really understand what users are doing on their site,” Lurie advised TechCrunch.
Usabilla CEO Marc van Agteren says his firm is including a complementary product to SurveyMonkey. “If you compare us to the SurveyMonkey enterprise solution where you create surveys that you need to send out via social media or email, our software sits on a website and instantly provides feedback,” he mentioned. For instance, if there’s a bug on the web page, the person can click on the Usabilla device, seize the realm of the web page that’s problematic as a screenshot and ship it with a remark to the web site or app proprietor for evaluate.
Conversely the web site or app proprietor may show a query for the customer to reply earlier than she or he exits. This supplies a option to get rapid suggestions about design or why they’re leaving with out ending a transaction, as examples.
Qualtrics, one other survey firm, was about to go public final fall when it was acquired by SAP for $8 billion, however Lurie doesn’t essentially see this transfer as a response to that. He mentioned that at the moment’s acquisition was actually associated to enhancing the corporate’s enterprise product.
As for Qualtrics, he says that with the acquisition, it’s extra aligned with SAP now, and due to this fact actually being marketed to SAP prospects. He sees loads of room within the survey market with prospects of Adobe, Salesforce and Microsoft and others, whom he says most likely aren’t on the lookout for an SAP resolution.
With Usabilla, SurveyMonkey beneficial properties a stronger foothold within the EU as the corporate’s headquarters in Amsterdam will change into the SurveyMonkey’s largest EU workplace. The transaction additionally provides 130 new staff to the SurveyMonkey household, bringing the full quantity to greater than 1,000. In addition, it will possibly now entry Usabilla’s 450 prospects, which embody Lufthansa, Philips and Vodafone. Lurie mentioned there may be some buyer overlap, however given that almost all of Usabilla’s prospects are outdoors the U.S., there would doubtless be a web buyer acquire from the acquisition.
SurveyMonkey was based in 1999 and went public last September. This is the corporate’s sixth acquisition and the primary in three years, in accordance with Lurie. Usabilla was based in 2009 and raised a modest $1 million alongside the best way.
The deal is topic to the conventional regulatory approval course of and is predicted to shut a while within the second quarter this yr.