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Study says you’re one of these four types of Facebook users



Researchers at Brigham Young University are taking personality quizzes to the next level. According to a new study, you probably fall under one of four broad types of Facebook users. 

47 participants between the ages of 18 and 32 were recruited to answer 48 survey questions about their feelings using Facebook. The participants were asked to rate statements like “Facebook is a source of stress, and it depresses me” and “Facebook helps me to express love to my family and lets my family express love to me,” on a scale of “most like me” to “least like me.”

After reviewing the results, researchers conducted in-depth interviews to better understand the feedback. Here are the four types of Facebook users they were able to define:

Relationship builders

These users love connecting and fostering relationships with their friends and family ー essentially every mom on Facebook. Relationship builders consider Facebook an extension of their “IRL” life, according to Tom Robinson, associate director of BYU’s Graduate School of Communication.

This group doesn’t view Facebook as an “open virtual social society,” but rather a place where they can share their honest thoughts, feelings, and stories.

Relationship builders are the people who share emotional videos, seemingly random yet heartfelt photos pulled from Google images, and pictures of their loved ones four times a day. They also comment and engage with almost every post on their News Feed.

Window shoppers

Window shoppers are the people who have a sense of social obligation to use the social network. This group feels like Facebook is unavoidable, so they have a “might as well use it anyway” mentality. They barely post pictures, update their profile, or interact with other people. In slang terms, a #stalker.

According to the study’s co-author Clark Callahan, this group, “wants to see what other people are doing. It’s the social-media equivalent of people watching.”

If you can identify with statements like: “I can freely look at the Facebook profile of someone I have a crush on and know their interests and relationship status,” or “I have to use Facebook in order to stay connected with people,” you’re probably a window shopper.

Town criers

Town criers are people who use Facebook just to inform everybody about what’s going on; they don’t feel the need to share details about their personal lives. So if you haven’t changed your profile picture in two years, but share a lot of articles you find relatable and relevant, you’re a Town Crier.

Although this group doesn’t use Facebook to interact with friends and family, it doesn’t mean they’re not interested. One town crier stated in the study, “I don’t talk to my family on Facebook.. they are more important than that.” Town criers would rather call their loved one, instead of sending stickers and GIFs through Messenger.


The final group of people, Selfies, is exactly what it sounds like. Selfies love attention and live for likes, comments, shares, and notifications. Selfies share the same “social sharing” traits as Relationship Builders, except they seek self-promotion and not meaningful connections.

This group uses Facebook as their personal magazine “to present an image of themselves, whether it’s accurate or not.” Selfies are just as active on Instagram as they are on Facebook.

If you identify with the statement, “The more ‘like’ notification alarms I receive, the more I feel approved by my peers,” you have to admit that you’re probably a Selfie.

And the point of the study?

“Social media is so ingrained in everything we do right now. And most people don’t think about why they do it, but if people can recognize their habits, that at least creates awareness.”

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Nuzzel introduces LinkedIn integration and new video feed



Nuzzel, the news curation app from former Friendster founder and CEO Jonathan Abrams, today announced a new integration with LinkedIn. Users who connect their LinkedIn accounts will now be able to access personalized business stories that are relevant to their experiences and interests, and are being widely shared by their professional contacts.

Over email, Abrams said “[i]n internal testing prior to launch, Nuzzel team members found that our professional contacts were posting very high quality professional content on LinkedIn.”

“Nuzzel’s integration with LinkedIn will encourage users to share interesting processional content back to LinkedIn,” he added.

Unlike many other news curation apps, Nuzzel has positioned itself as a place for high-quality journalism and content, intended for an audience of professionals and influencers. Previously, the service exclusively supported Facebook and Twitter. Adding the foremost professional social networking site will undoubtedly help it reach that goal.

In addition to the LinkedIn integration, Nuzzel has introduced a new video feature, which highlights popular video news content in the familiar feed format. That’s pretty smart, considering an increasing number of news organizations have pivoted away from traditional text-based journalism towards video content, like MTV News and Mic.

Videos are split into two categories: “My Videos” and “Top Videos.”  Top Videos is where you’ll discover new content. In my case, this mostly came from Business Insider, The Washington Post, and The Wall Street Journal, and focused largely on culture, politics, and technology.

Otherwise, it works just like you’d expect it to. You can tap through to see conversation surrounding the clip on Twitter, and other content that might be relevant. You can also share it with your contacts on other sites.

Nuzzel’s new video feed and LinkedIn integration is available from today. You can check it out on iOS, Android, and web.

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An addict’s tale: My week without social media



By Monday I’d deleted Instagram, Twitter, Snapchat, Facebook, Pinterest and LinkedIn applications off my phone and logged out of all accounts on my laptop: it had begun

Hi, my name is Inés and I’m a social media addict. But this week, I decided to go through digital detox by turning off all of my major distractions.

The challenge

The first day was tough. I would constantly press the Twitter bookmark on Chrome, or type in, in the hope that something would show up. Nada. The login page would stare me right in the face saying “Nope. Nothing to see here.”

Tuesday morning was difficult, but also a relief. Waking up and having nothing to check is strange — simply not seeing the application icons on my phone was relaxing. No time was wasted before breakfast, I could read the news and even turned on the TV.

Wednesday and the days that followed became smoother. I wouldn’t glance at my phone at dinner, or even check notifications in the middle of a conversation (something I’m very prone to doing). One more thing I noticed as the days went by was that I had barely any new pictures — less to share, less to take.

By Thursday it already felt natural. The fear of missing out I felt initially from not seeing Instagram Stories or Facebook Events had worn out completely.

On Friday I’d found peace in the absence of social media. There were fewer distractions. It felt like a brain holiday. The time spent reading, seeing and scrolling had become free time in which I could indulge in various other activities — and that wasn’t a bad thing at all. At 10pm it was time to get back on it, but the truth is, there was nothing truly missing. Logging back in felt more of an obligation rather than a need.

What is it that we crave?

Social media algorithms are tailored to our interests — and to show us content that may interest us. This sounds normal to anyone who uses Facebook or Instagram today, but I’m not sure if we’re fully aware of how this affects us in our day-to-day lives.

In my case, Twitter is my weak point. The latest update to its algorithm, which shows tweets liked by accounts you follow, has only increased the time I spend constantly refreshing my timeline in search for news or funny tweets.

The Twitter community is a volatile one: you miss out a few days and you’ve missed out on everything.

On Facebook, it was the memes that I missed. I Craved memes. I needed memes. It led to a realization that this was what Facebook had become. Sharing life events migrated to Instagram. Facebook was now the digital home of news and meme content. While I was away, Facebook even sent me an email updating me on things that had happened while I’d been logged out.

The need to be up-to-date with the social media world has become an addiction — and it’s not one that should be taken lightly. As Facebook’s head of marketing stated earlier this year, the average adult checks their phone 30 times a day, ad the average millennial checks their phone 150 times a day.

Spending increasing amounts of time online can result in behavioral changes and the way we relate to people around us, just like any other addictions. Millennials are the main ones affected, admitting they spend more time than they’d like to on social media. Not only that, but it goes hand in hand with the need to be constantly validated by others, leading to lack of self-reflection.


Although I literally live off it (I found this internship through Twitter), I do not need it. The initial anxiety took a few days to wear off, but by the end of it, I found myself being much more productive. The time usually wasted infinitely scrolling through Twitter and Instagram was used to focus on other aspects of life — whether it was studying or simply taking some time off to relax. My concentration game reached its peak, which only convinced me to do a detox more often.

Social media is, in part, a way to escape real life. Even though it was only 5 days, by the end of it I was able to point out different aspects of life which needed to improvement. The lack of distraction put me face to face with real-life problems.

Just like everything else in life, social media is good in small doses. Ignorance is bliss.


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‘MeToo’ hashtag lights up Twitter and Facebook with sexual assault stories



To say the Harvey Weinstein sexual assault scandal has been making waves would be to downplay it. Ever since the story in the New Yorker where the women who’d encountered him spoke out, others on social media have been speaking out.

As the stories rolled in from other women who’ve been victimized by Weinstein, others also spoke up about their own experiences with sexual assault and harassment — men and women alike. Now those stories are accumulating under the hashtag #MeToo, which is spreading on social media like wildfire.

The hashtag started when Alyssa Milano, former costar of firebrand Rose McGowan, tweeted that women who’ve been through similar experiences should reply with “Me too:”

The tweet received a flood of responses, direct and indirect via the Me Too tag. This might be one of the only tweets I’ve ever seen where the replies outnumber the likes.

To me, the hashtag is significant because it’s not inherently a gendered one. One of the most interesting posts to come out of the Harvey Weinstein case is from Terry Crews, who shared a story of being sexually assaulted by a Hollywood mogul and feeling unable to fight back due to his assailant’s power and popularity. It’s an important reminder that it’s not just young actresses who can be taken advantage of by those with high personal connections and no scruples.

The hashtag is still going strong across Facebook, Twitter, and Instagram, and shows no signs of slowing down.


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