Report: Apple’s next flagship is the iPhone X, not the iPhone 8

Apple next flagship will be called the iPhone X, not the iPhone 8, according to a report by Dutch site iCulture. If the report pans out, there will be an iPhone 8 too, it’s just not the model we’ve been led to think.

iCulture claims the device will be called the iPhone X – pronounced iPhone 10 – via a ‘reliable source’ based on ‘information announced by Apple itself in Cupertino’ at a meeting on Thursday. iCulture’s source was previously correct about the 10.5-inch iPad Pro. We can’t corroborate the report, so take it all with a grain of salt, but I think the name is likely.

It was clear from the very first rumors that this year’s flagship iPhone wouldn’t follow the usual naming scheme and be called the ‘7s.’ 2017 is the 10th anniversary of the original iPhone, after all, and Apple was surely aiming for something more dramatic to celebrate. The names iPhone ‘Edition’ and iPhone X had floated around, but for some reason the tech media – myself included – settled on calling it the iPhone 8.

iPhone X seems a more reasonable choice. It’s been 10 years since the original, and the X commemorates that. It also implies how much of a leap it is from the iPhone 7 – just look at them tiny bezels – and Apple already used the X with Mac OS X. I still think iPhone Edition sounds the coolest though.

Meanwhile, Apple is also expected to announce two other iPhones which don’t feature a bezel-less design – in other words, the iPhones no one cares about. Those have usually been referred to as the iPhone 7s and 7s Plus, but iCulture’s report suggests that they will be the ones adopting the iPhone 8 moniker.

According to the report, iPhone pre-orders will begin on September 15, and deliveries will start on September 22. This all begs the question though: what will Apple call devices after the iPhone X? My vote is Apple start using animals, like OS X’s cats – I’d like an iPhone X Giant Panda, please.

on iCulture [Dutch]