Having already established itself as a pressure to be reckoned with in India’s highly-competitive smartphone market, Xiaomi has set its sights on the buyer electronics house. To that finish, the Chinese language know-how main introduced its Mi TV vary of inexpensive sensible televisions to the nation earlier this 12 months. And if the most recent numbers are any indication, it appears that evidently the corporate is effectively on observe to dominate the TV section as effectively.
Xiaomi has introduced that over the previous 9 months, it shipped greater than one million Mi TVs within the nation. The determine signifies mixed gross sales of all variants/fashions of Mi TVs bought by the corporate throughout all channels, each on-line and offline. Contemplating that Xiaomi’s TVs compete towards merchandise from a lot greater and well-known client electronics corporations, this absolutely seems to be a powerful achievement.
Again in August, Xiaomi had mentioned that it sold about half a million TVs in India over six months. Which means it took the corporate simply three months to double that quantity. This improve could be attributed to the Diwali season gross sales, which the corporate has been working for the previous few weeks.
Final month, a report by IDC revealed that Xiaomi led the Smart TV segment in India in the second quarter of 2018. Making its debut within the section in Q1 2018, Xiaomi tripled its shipments over the following quarter, changing into the chief within the class.
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India is clearly a key marketplace for Xiaomi, and the corporate has been aggressively increasing its product line-up within the nation. Not too long ago, it launched a brand new collection of Sensible TVs, Mi Band three health tracker, Mi Air Air purifier 2S, Mi Residence Safety Digicam 360, and Mi Baggage in India.