Earlier this month, Ola had stated it has obtained licences to function in Higher Manchester and South Wales. It’s slated to launch its operations in South Wales within the coming weeks.
Legg will lead and develop the senior management crew, drive technique and operations and set up a UK nationwide presence by the tip of 2018, Ola stated in an announcement.
He joins Ola from AdParlor, the New York-based international advertising and marketing know-how firm, the place he was CEO for 2 years. Previous to this, he was Group CEO of Adknowledge and has additionally labored as a chief working officer for Google Europe. He additionally held senior roles at Coca-Cola and McKinsey, the assertion stated.
“Ben has a various set of experiences that span technique and operations and is greatest positioned to drive the event of the enterprise in one of many world’s most developed transportation markets,” Ola co-founder and CEO Bhavish Aggarwal stated.
Ben Legg stated the corporate is dedicated to working in partnership with policymakers and regulators in all native markets within the UK.
“I, for one, do not personal a automotive and strongly consider that by revolutionary providers like Ola working together with native authorities we can assist to cut back visitors congestion and air pollution, enhance mobility, and ultimately redesign our cities, cities and public areas for the higher,” he added.
The UK is the second worldwide market after Australia for the Bengaluru-based firm.
In Australia, Ola gives its providers in seven main cities together with Perth, Sydney, Melbourne and Brisbane and claims that over 40,000 drivers have registered with it for the reason that launch in February within the nation.
Ola has beforehand stated will probably be the one ride-hailing app within the UK to supply passengers the choice of Personal Rent Automobiles (PHVs) and Black Cabs by one app, which can see extra transportation choices being integrated sooner or later.
Within the UK, ride-hailing apps that at the moment join commuters with black taxis embody Gett and Mytaxi.
Ola can even compete with US-based rival Uber. The 2 firms, which rely SoftBank as a standard investor, have been locked in an intense battle within the Indian and Australian markets.
The UK is a crucial marketplace for Uber however the firm has additionally confronted criticism over points like passenger security and therapy of drivers.
Transport for London (TFL) had stripped Uber of its licence final 12 months however a courtroom granted Uber a 15-month extension on its London licence final month.