Morgan Stanley revises estimates: E-commerce sector to the touch $200 bn by 2027 after tightening of guidelines
“The new regulations released in December 2018 strive to tighten the functioning of e-commerce companies in India to ensure those with FDI holdings operate as pure marketplaces without any equity interest or control on seller entities or mandatory exclusivity clauses. We believe these regulations will pose headwinds to growth in the near term as some of the prominent companies restructure their businesses, processes and contracts, to be compliant,” the worldwide monetary companies main Morgan Stanley stated in a report.
However, it famous that the general retail market is rising and on-line is just taking away market share from offline channels as a result of pricing attractiveness, comfort, and aggregation of demand.
“Also, we see the possibility of a vibrant offline to online model emerging in India which could drive growth in the medium to longer term. We now believe our previous India e-commerce sales estimate of $200 billion by 2026, could get pushed out by a year,” it stated.
The new FDI guidelines, which got here into impact on 1 February, bar on-line marketplaces with international investments from promoting merchandise from sellers during which the net marketplaces maintain a stake, and likewise unique advertising and marketing preparations.
The report famous that for firms like Amazon and Walmart that acquired Flipkart, the brand new laws do enhance the price of doing enterprise and add uncertainty, however the potential impression from the laws should not important within the general context.
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