‘Make Google do it’ tagline showing in Assistant for Android

The “Make Google do it” tagline first emerged final 12 months to promote Assistant on billboards, brand activations, and advertisements. It’s now coming to Android as a part of Assistant’s preliminary walkthrough expertise.

“Make Google do it” is a probable homage to Nike’s iconic “Just do it” tagline. There are a number of variants of the phrase that replicate Assistant’s broad swath of capabilities, together with present it, textual content it, play it, skip it, dial it, dim it, prep it, and alter it. It’s additionally used on the Assistant homepage that particulars options and suitable units.

This branding is now making its method to Google Assistant on Android. It seems the primary few occasions Assistant is launched after preliminary set-up, and designed to element what performance is out there in a well-recognized method. “Make Google” takes up the complete high line, and the precise instance is highlighted in blue under.

For Google, it is sensible to make use of the tagline that seemingly made customers first conscious of Assistant in the true world. The firm is changing the present introductory immediate that simply contains a greeting: “Hi, I’m your Google Assistant. Tell me how can I help.” After some time, the UI returns to the usual compact interface.

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Assistant is biking by numerous “Try saying” variations, together with “Tell me a joke” and the ever-popular “Set a timer for 2 minutes.” It’s not clear how broadly rolled out this “Make Google do it” branding in Assistant for Android is.

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Thanks to Radek

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