Politics

Lok Sabha election 2019: Code of ethics bars political marketing campaign on social media platforms 48 hours earlier than polling ends

New Delhi: No political marketing campaign can be allowed to run on main social media platforms, together with Facebook,...

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Lok Sabha election 2019: Code of ethics bars political campaign on social media platforms 48 hours before polling ends


New Delhi: No political marketing campaign can be allowed to run on main social media platforms, together with Facebook, Twitter and WhatsApp, within the final 48 hours earlier than polling ends, based on a voluntary code of ethics ready by such platforms.

These platforms submitted the code to the Election Commission (EC) on Wednesday. “The code of ethics has been developed as a follow up to yesterday’s meeting with the IAMAI and representatives of social media platforms, including Facebook, WhatsApp, Twitter, Google, ShareChat and TikTok, etc. The platforms have committed to process any violations reported under Section 126 of the RP (Representation of the People) Act, 1951, within three hours as per the Sinha Committee’s recommendations,” EC stated in a press release.

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Social media corporations corresponding to BIGO and ByteDance have additionally signed the code of ethics. Section 126 of the act embodies “election silence”, which prohibits any type of campaigning within the final 48 hours main as much as finish of voting. This is the primary time internet-based corporations have voluntarily adopted the norms for on-line marketing campaign.

Chief Election Commissioner Sunil Arora stated the formulation of the code augurs starting however is basically, a piece in making. The members have to comply with in letter and spirit the commitments made within the code of ethics, he stated.

Industry physique Internet and Mobile Association of India (IAMAI) will act because the liaison between the social media corporations and the fee. Under the voluntary code of ethics, social media corporations will take motion on content material reported by the nodal officer, expeditiously, in accordance with the regulation.

Social media corporations, who signed the code, have the know-how to add certification from the Media Certification and Monitoring Committee, based on the code. They are additionally dedicated to taking motion on paid ads and people violating the necessities of the MCMC’s certification underneath the notification by the EC, it stated.

Under the code, social media corporations have additionally dedicated to facilitating transparency in paid political ads, together with utilising their pre-existing labels or disclosure know-how for such ads.

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