LaLiga: In increasingly male-dominated world of football, Eibar CEO Patricia Rodriguez breaks the glass ceiling


Eibar: “I by no means quit,” says Patricia Rodriguez. She says this casually, even breaking right into a smile proper after saying it, however her tone displays a fierce dedication which propelled her to excel because the CEO of SD Eibar.

Patricia’s is a uncommon story. Within the testosterone-driven atmosphere of top-level soccer, you’ll be hard-pressed to seek out too many ladies in prime positions at soccer golf equipment all over the world. After becoming a member of the membership as Finance and Assets Supervisor in September 2014 from PwC, she labored her approach as much as her present place. She is, actually, the one feminine CEO in LaLiga in the intervening time.

“In my first months, after I spoke, generally my opinion was not heard as a lot as that of my male counterparts. I needed to make an effort to point out individuals my work and obtain my targets on the membership. I needed to present that I can do the identical quantity of labor or be higher than my male counterparts,” admits Patricia.

On being requested what challenges she faces on the job, she says, “Two years in the past after I assumed this accountability, it was a little bit unusual. I feel to start with ladies must make extra effort than a person. We have to present that you’ve got the information and may work in addition to a person or higher than males in some circumstances.

“Initially, it was not simple. However now I can say that each one my colleagues behave usually with me — as they’d behave with a male colleague. I’m simply one other member of this organisation. Now it’s okay. However it’s true that in the beginning it was not simple and that I wanted to make a rare effort to point out that I’m on the identical stage as my male friends,” she provides.

Eibar has a refreshing 50 % ratio of ladies in administrative positions. Till final 12 months, their Advertising and marketing and Business Director was Gema Baque whereas their present Head of Communications is Arrate Fernandez. There are departments like advertising and marketing on the membership the place half of the members are ladies.

Extra importantly, the membership additionally has a feminine president, Amaia Gorostiza, who has been a part of the membership since 2016. Her appointment to the highest job broke the glass ceiling as she was the primary feminine president ever on the tiny Basque membership.

“Amaia is the proper president. She’s sort and intelligent additionally. It’s superb to work along with her,” gushes Patricia.

On being requested if the membership would ever rent a feminine supervisor for the lads’s group, Eduardo Valdes, the membership’s Worldwide Enterprise Improvement Coordinator, shrugs and says it isn’t his name to make.

However for a membership whose motto is ‘One other Soccer is Attainable’, even this might not be too implausible.

The author is in Spain on the invitation of LaLiga

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