Kaptivo looks to digitally transform the lowly whiteboard
At Kaptivo, an organization that’s bringing high-tech picture recognition, movement seize and pure language processing applied sciences to the lowly whiteboard, executives are hoping that the second time is the appeal.

The Cambridge, U.Okay. and San Mateo, Calif.-based firm started life as an organization referred to as Gentle Blue Optics, and had raised $50 million in financing since its launch in 2004. Gentle Blue Optics was engaged on merchandise like Kaptivo’s white board expertise and an interactive contact and pen expertise, which was bought earlier within the 12 months to Promethean, a worldwide schooling expertise options firm.

With a leaner product line and a extra centered strategy to the market, Kaptivo emerged in 2016 from Gentle Blue Optics’ shadow and started promoting its merchandise in earnest.

Founding chief govt Nic Lawrence (the earlier head of Gentle Blue Optics) even managed to usher in buyers from his previous startup to Kaptivo, elevating $6 million in contemporary capital from Draper Esprit (a earlier backer), Benhamou International Ventures and Era Ventures.

“The frequent theme has been consumer interfaces,” Lawrence mentioned. “We noticed the necessity for a brand new product class. We bought off components of our enterprise and pushed all our cash into Kaptivo.”

What initially started as a enterprise licensing expertise, Lawrence noticed a large market opening up in applied sciences that might rework the common-or-garden whiteboard into a strong device for digital enterprise intelligence with the applying of some off the shelf expertise and Kaptivo’s proprietary software program.

Kaptivo’s expertise does extra than simply create a video of a convention room, Lawrence says.

“In actual time we’re eradicating the individuals from the scene and enhancing the content material written on the board,”  he mentioned.”

Optical character recognition permits customers to scribble on a white board and Kaptivo’s software program will differentiate between textual content and pictures. The corporate’s subscription service even will convert textual content to different languages.

The corporate has a fundamental product and a three-year cloud subscription that it sells for $999. That’s a lot decrease than the hundreds of {dollars} a high-end good conferencing system would value, in keeping with Lawrence. The {hardware} alone is $699, and a one-year subscription to its cloud companies sells for $120, Lawrence mentioned.

Kaptivo has bought greater than 2,000 gadgets globally already and has secured main OEM companions like HP, in keeping with an announcement. Kaptivo prospects embody BlueJeans, Atlassian and Deloitte, in addition to academic establishments together with George Washington College, Stanford College and Florida Institute of Know-how.

The product is built-in with Slack and Trello and BlueJeans video conferencing, Lawrence mentioned. Within the first quarter of 2018 alone, the corporate has bought about 5,000 models.

The imaginative and prescient is “to reinforce each present whiteboard,” Lawrence mentioned. “You’ll be able to deliver [the whiteboard] into the 21st century with one in every of these. Employees can us their full visible creativity as a part of a distant assembly.”


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