Juul tightens up social media to give attention to former people who smoke switching to e-cigs

Juul Labs, the corporate behind the ever-popular Juul e-cig, has immediately introduced a brand new coverage round social media.

This comes within the midst of Juul’s effort to get FDA approval, which has been made extra arduous by the truth that the FDA has cracked down on Juul after studying how standard the gadget is with underage customers.

As a part of the brand new coverage, Juul will now not function fashions in photos posted on Instagram, Twitter, or Fb. FWIW, Juul doesn’t actually have a Snapchat. As a substitute of utilizing fashions to market the e-cig, Juul Labs will now use actual former people who smoke who switched from flamable cigarette to Juul.

Juul has at all times stated that its product was meant to function an alternative choice to flamable cigarettes, that are considered far more harmful to your health.

Juul has additionally initiated an inner group targeted on flagging and reporting social media content material that’s inappropriate or focused to underage customers.

The corporate talked about that it has labored to report and take away greater than 10,000 unlawful on-line gross sales since February from varied on-line marketplaces.

We reached out to Juul to see if any adjustments have been made to the way in which that Juul targets adverts on social media and elsewhere. We’ll replace the submit if/once we hear again.

Right here’s what Juul Labs CEO Kevin Burns needed to say in a ready assertion:

Whereas JUUL already has a strict advertising code, we wish to take it one step additional by implementing an industry-leading coverage eliminating all social media posts that includes fashions and as an alternative focus our social media on sharing tales about grownup people who smoke who’ve efficiently switched to JUUL. We are also having success in proactively working with social media platforms to take away posts, pages and unauthorized affords to promote product focused at underage accounts. We imagine we will each serve the 38 million people who smoke within the U.S. and work collectively to fight underage use – these usually are not mutually unique missions.

In April, the FDA despatched a request for information to Juul Labs as a part of a brand new Youth Tobacco Prevention Plan, which is geared toward retaining tobacco merchandise of any type out of the arms of minors. The knowledge request was meant to assist the FDA perceive why teenagers are so enthusiastic about e-cigs (significantly Juul) and whether or not or not Juul Labs was advertising the product deliberately to minors.

In response, Juul introduced a brand new technique to fight underage use, with an funding of $30 million over the subsequent three years going in the direction of unbiased analysis, youth and parent education and neighborhood engagement efforts.

Since August 2017, Juul has required that individuals be 21+ to buy merchandise by itself web site, however on-line and offline third-party retailers haven’t been so diligent.