The most exciting time in any company’s life cycle is a period of strong, sustained growth. While winning is rewarding, sometimes what got you there is what will keep you from getting to the next level.
When many startup founders are riding the crest of a wave, they’re most susceptible to the temptation that they’ve figured it all out. Although it seems counterintuitive, the risk is real: success today can sow the seeds of future tomorrow.
However, only 10 percent of the Fortune 500 from 50 years ago are on the list today. We know the stories of Circuit City, Blockbuster, and Blackberry, but no entrepreneur thinks it could happen to them. After all, they were the disruptors, the innovators of their time.
The good news is that technology again saves the day. For a young business to thrive, they must leverage technology – sometimes using technology to lessen the need for technology.
Website builders go from very complicated, like a WordPress system, to easier and more affordable options like Wix, Squarespace or Zoey. Website builders are “Nowadays, merchants can easily reduce unnecessary technical complexity around their website,” says Uri Foox President of Zoey, an e-commerce platform that helps digital agencies build their online presence.
“Merchants don’t need to work with developers, understand PHP or learn some proprietary coding language to create a customized site. Today’s tools give merchants more access to things that were previously locked down through easy-to-use tools. Retailers are empowered to manage more site aspects themselves, while handing off other items to agencies they’d prefer to not manage on their own.”
“Don’t get caught in a box. When you fail – and you will fail – make sure you fail fast and fail with a lesson. Failure is a good teacher but a bad habit,” said David Steinberg, CEO of Zeta Interactive. “While it is an investment – of time, effort, and energy – putting the tools in place to scale will be the difference between sustainable success or a flameout.”
Being too rigid can leave businesses unable to adjust quickly to the marketplace. Specific to developing a digital brand, merchants should also leverage tools that empower them to manage their site easily as needed, which they are typically unable to do on an open source platform. Using an approachable website platform allows business owners to focus on what’s important – building their business and growing their customer base.
Second generation merchants
Normally the upgrade path for businesses is to hire an agency to build them a custom site on an open source platform. That process can take months and tens of thousands of dollars. This huge outlay of time and money causes businesses to stay on underpowered platforms for far longer than they should.
“Most merchants have now already established a presence online,” explains Foox. “So today, a big target audience is the second generation merchant, the one who is looking to migrate to a new platform that offers more capabilities or helps them move beyond the limitations of their current platform. eCommerce technology evolves at lightning speed, so merchants are well-advised to research what’s new when it’s time to replatform, so they can take advantage of the latest and greatest.”
By designing solutions that have the merchant’s at the forefront of their design goals, agencies can give retailers the site they need in less time and for less money, ultimately delivering more value to the client. This also frees up the client’s budget so that more money can be invested in high-value areas like marketing and product R&D.
The next steps in ecommerce
Overall, Foox advises, “If you want to stand out and build a brand, sell something unique and target that audience with laser focus. That doesn’t mean that you need to reinvent the things that are outside of your brand. Don’t try to create an experience on your site that is not typical of what customers see elsewhere. Visitors to your page expect to know how to navigate from the product to the checkout in the same way that they do on Amazon and other large sites. Remember the goal of your site is click-to-cash not to introduce some new way of shopping online.”
This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.
Don’t Eat These Foods on Diwali
నరకాసురుడు అనే రాక్షసుణ్ణి చంపినా సందర్భంగా జరుపుకుంటున్న పండుగ దీపావళి భారతదేశం లోనే హిందువులు చేసుకుంటున్న పండగలలో ఇది ఒక్కటిగా చెప్పుకోవొచ్చు.దీపావళి నాడు లక్ష్మి దేవి ని పూజిస్తే ఐశ్వర్యాలు సిద్ధిస్తాయని,విజయం సాధిస్తామని చెడుని ఎదిరించి దైర్యం వస్తుందని అంటారు పెద్దలు.దీపావళి మహా లక్ష్మి కి చాలా ప్రీతిపాత్రమైనది గ చెప్పుకుంటారు.ఆ రోజు భక్తి శ్రద్దలతో తల్లిని పూజిస్తే ఎలాంటి కోరికలు అయిన తీరుతాయని నమ్మకం.ఇక దీపావళికి భక్తిగా నోముకుంటే ఆ సంవత్సరం అంతా శుభం కలుగుతుంది.అయితే ఇప్పుడు దీపావళికి అర్ధం మార్చేశారు దేఎపావలి అంటే పటాసులు కాల్చడమే పండగ అనుకుంటున్నారు
ఇక మరికొందరు దీపావళి పండగ అనగానే పొద్దున్న లేవటం మటన్ లేదా చికెన్ వంటి మాంసాహారం తెచ్చి వండుకొని తింటుంటారు.దీపావళి మహా లక్ష్మి కి ప్రీతిపాత్రమైన రోజు అందుకే ఆ రోజు మాంసాహారం తీసుకోవడం మంచిది కాదు.దీపావళి నాడు పూర్తిగా ఉపవాసం చేసి కేవలం శాఖాహారం అది కూడ ఆకు కూరలను తీసుకున్నట్లైతే మంచి జరుగుతుందని చెబుతున్నారు పండితులు.ఎంత పూజ చేసి ఎన్ని కొబ్బరి కాయలు కొట్టిన కూడ ఆ రోజు మాంసాహారం తింటే ఫలితం ఉండదు.లక్ష్మి దేవి పూజ చేసిన రోజు మాసాహారం తీసుకోవడం మంచిది కాదని అలా చేయడం వల్ల అష్ట దరిద్రాలు చుట్టుకుంటాయని అంటారు.అలా చేస్తే ముఖ్యంగా ఆర్ధిక ఇబ్బందులు ఎదురు అవుతాయి.డబ్బులు వచ్చినట్లు వచ్చి ఖర్చు అవుతుంటాయి అందుకే ఆ రోజు ఎత్తి పరిస్థితుల్లో మాంసాహారం తీసుకోవోద్దని చెబుతున్నారు
7 Haunted Hotels That’ll Scare
The idea of ‘ghosts’ has always been interesting but experiencing paranormal activity can lead to some indelible scars on one’s mind. People all around the world have felt spooky feeling in some hotels. Some fled while some stayed back to narrate stories. From icy sensation to weird sounds to haunting apparitions, some hotels of the world have really seen “too much”. Apart from celebrities, royals and common people, some hotels have also been visited by ghosts and spirits.
Here’s a list of spooky hotels from around the world:
#1 Stanley Hotel, Colorado
A hotel of paranormal activity has witnessed the ghosts of F.O. Stanley, the founder, and his wife passing through the lobby quite frequently. Also, the sound of children running and giggling down the halls is a common phenomenon in this spooky hotel. Opened in 1907, this hotel lost one of his housemaids, Elizabeth Wilson, in 1911. It is said her ghost once returned to assist the guest with their belongings in room 217. Chilling, isn’t?
#2 Hotel Roosevelt, California
This hotel is world famous for the celebrities it houses and also the lavish parties. Sadly, this lovely hotel has also witnessed some spooky happenings like the ghost of Marilyn Monroe viewing herself in the mirror placed in her former suite and also the ghost of the late actor Montgomery Cliff playing his trombone from room 928. How spooky is this!
#3 Langham Hotel, London
A very notable historical hotel in London, Langham hotel was established in 1865 and since then it has seen the coming and going of famous celebrities and some lavish parties. Other than celebrities and royals, ghosts also find respite in this hotel which has often heard guests complaining about seeing the apparition of Napoleon the third, a German soldier and a doctor who murdered his wife. If willing you can book room 333, the most haunted of all rooms! Willing, anyone?
#4 Hotel Raj Kiran, Lonavala
The authorities got so disturbed from constant complaints from residents of the room at the corner of reception area about bed sheets being pulled off forcefully, seeing a blue ray of light in midnight, that they have now stopped renting that room. It’s been vacant since many years. So scary!
#5 Ballygally Castle, North Ireland
The castle was built by Lord Shaw and his wife Lady Isabella in 1625. Sadly, Lady Isabella fell off from the top of the tower. Some say she jumped while some say she was pushed. Her ghost is seen wandering in the hotels, knocking at the doors and then disappearing. In her honor, the hotel has reserved a room as the “The Ghost Room”.
#6 The Savoy, Mussoorie
One of the most famous haunted hotels in India, The Savoy was built in 1902 but after the murder of Lady Garnet Orme in 1910, began witnessing weird paranormal activities in the hotel. Famous for its haunted corridors and walls, the hotel was visited by the Indian Paranormal Society who recorded a lady’s whispers. Wonder what she was trying to say?
#7 Hotel Burchianti, Italy
Built in Florence, the hotel is famous for its impeccable styled rooms and the opulent décor. But apart from these what makes this hotel a bit more special is a list of paranormal activities going on at a regular basis. Guests have often seen the ghosts of children skipping down the halls, a lady sitting in a chair and knitting and a maid doing her cleaning jobs early morning. Visitors of Fresco Room where once Mussolini stayed, complain of being watched continuously and feeling an icy breath on their faces. Haunting!
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