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Hike, the favored Indian messaging app, has introduced that it’s going to launch a number of apps in 2019. The corporate says the it intends to deal with its core energy of social and content material with the launch of a number of apps this 12 months. In an announcement, the corporate mentioned that these multi apps can be specialised apps aimed toward catering to a singular use case and obtain that with higher ease and efficacy. The corporate launched its mannequin round an excellent app specializing in social and content material segments in 2012. Nonetheless, it developed its product to deal with a number of apps technique final 12 months, and has introduced that technique will evolve this 12 months as nicely.

“In 2019, we proceed to double down on each Social and Content material however we’re going to do it with an developed method. We’re going to do it throughout a number of apps. Meaning, in 2019 we’re going to go from constructing a Tremendous App that embody every part, to A number of Apps fixing one factor rather well,” Kavin Bharti Mittal, Founder and CEO of Hike, mentioned in an announcement.

He added, “These are the two pillars of Hike with our customers persevering with to spend over 30 minutes per day on the platform and these stay areas which have super potential given the sheer scale and variety of India. We are actually simply scratching the floor.”

Hike, which made its debut as Indian social messaging app, has expanded to supply different options together with funds. The corporate says it has centered on simplifying the app round social and content material. Going ahead, it goals to design a number of apps by taking core components of the Hike product and remolding them into completely different apps. Thus, the corporate will ship one service by one app. Hike will provide social and messaging in a single, whereas content material will supplied in one other app.

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All present customers will be capable of proceed to make use of the present Hike app or select emigrate to the brand new apps as they grow to be obtainable for a streamlined person expertise. “In our enterprise the Person Expertise is essential and the worth isn’t simply within the variety of customers however how engaged they’re on our platforms. Unbundling Hike into a number of apps centered on doing one factor permits us extra room within the pixels to ship rather more round one downside,” Kavin mentioned.




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