GoPro launches Trade-Up program to swap old cameras for discounts

GoPro is prepared to take that outdated digital digital camera stuffed in your junk drawer even when it’s not a GoPro. Via a program referred to as Commerce-Up, the digital camera firm will low cost the GoPro H6 Black $50 and Fusion $100 when consumers commerce in any digital digital camera. The corporate tried this final 12 months for 60 days, however as of proper now, GoPro is saying this supply doesn’t expire.

This supply works with any digital digital camera together with outdated GoPros. It clearly addresses one thing we seen years in the past — there’s usually little motive to purchase a brand new GoPro as a result of their previous merchandise had been so good.

GoPro tried this in 2017 for 60 days and says 12,000 prospects took benefit of this system.

The service is harking back to what wi-fi carries do to encourage smartphone homeowners to purchase new telephones. It’s a intelligent answer although different choices may internet extra money. Customers may promote their digital camera on ebay or use different trade-in applications. Greatest Purchase lets consumers commerce in outdated cameras, too, and at present provides $60 for a GoPro Hero3+ Black and $55 for a HD Hero 960.

GoPro is in a troublesome place and that is clearly a plan to spur gross sales. The corporate’s inventory is buying and selling round an all-time low after a quick upswing following a report that Chinese language digital maker Xiaomi was contemplating shopping for the corporate. The corporate additionally not too long ago began licensing its digital camera know-how and trimmed its product line whereas introducing a brand new, $200 digital camera.



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