Google’s Home Hub to Nest Hub rebranding effort is a sticker on the field

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At I/O 2019, Google introduced that every one its good dwelling merchandise going ahead can be branded “Google Nest.” The first new product to launch is the Nest Hub Max this summer season, whereas the Home Hub was immediately rebranded. Retail bins are actually being up to date with stickers to publicize the Google Nest Hub model in the true world.

While the brand new Nest Hub title is already live on the Google Store and different on-line retailers, packaging has up to now remained unchanged from the Smart Display’s launch in October. That remains to be largely the case, however newer “Google Home Hub” bins function a sticker asserting the brand new model to shoppers.

Help has a brand new title.

Google Home Hub is now
Google Nest Hub.

Find out extra at g.co/nest

That URL opens the Google Store page detailing the brand new branding, like Google’s dedication to privateness and its good dwelling ecosystem. The grey sticker leveraging the Google Sans font and is affixed over the plastic shrink wrap.

At one Best Buy we visited this weekend, solely Charcoal Nest Hubs featured the brand new marker. Along with how the stickers are exactly affixed to the underside fringe of bins, this was seemingly added on the manufacturing facility by Google earlier than it was shipped to retail places all over the world.

At I/O, “Google” was officially appended to the names of Nest thermostats and safety cameras. However, packaging and in-store placards for these merchandise have but to replicate “Google Nest.” That model can also be coming to Google Home smart speakers, however the firm is probably going waiting for new products to make it official.

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