Google might be preparing free 4K upgrades in Play Movies
With the roll out of 4K HDR content on iTunes final 12 months, Apple took the notable step of upgrading prior purchases to the upper high quality freed from cost. Google Play Motion pictures may be taking the same step in response to a teardown of the Android app at present.

In response to Android Police, model 4.eight of Google Play Motion pictures & TV options a number of strings regarding upgrading content material to 4K decision. When rolled out, a immediate within the Android app will notice which films “simply bought a free improve to 4K.”

Customers can watch the “greater high quality” on supported units, with one string suggesting that the improve shall be free following in Apple’s footsteps.

Take pleasure in this greater high quality on any supported 4K gadget

%1$d of your films simply bought a free improve to 4K

In the meantime, the app will acquire a brand new filter that exhibits what content material was “Upgraded to 4K,” with the power to type your library by “Date Upgraded.”

Upgraded to 4K

Date Upgraded

Upgraded to 4K

Google may be lastly getting round to offering such a program given the proliferation of content material, in addition to {hardware}. For instance, in July, Play Motion pictures & TV added support for HDR casting to the Nvidia Protect and Sony Android TVs. Google Play began providing 4K content material in late 2016, and slowly rolled them out to different international locations.

In the meantime, the Roku client acquired an improve this 12 months, whereas the cell app was refocused as a directory to different streaming companies the place films and TV exhibits can be found to observe.


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