Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel. And today we’re changing things up once again…

With new redesign, the company retains the primary color scheme, but it brings in a sans-serif typeface. Actually, it’s Google’s new homegrown font called “Product Sans.”

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Google says on its blog: “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”

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“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” company says.

This isn’t the first time Google changed it’s look and it probably won’t be the last, but today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. Google think they have taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.

Watch the video telling Google logo’s journey: