Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel. And today we’re changing things up once again…
With new redesign, the company retains the primary color scheme, but it brings in a sans-serif typeface. Actually, it’s Google’s new homegrown font called “Product Sans.”
Google says on its blog: “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” company says.
This isn’t the first time Google changed it’s look and it probably won’t be the last, but today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. Google think they have taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
Watch the video telling Google logo’s journey:
RightEye’s portable eye-tracking test catches concussions and reading problems in five minutes
They say the eyes are the windows to the soul, but physiologically speaking, they’re really windows to the brain.
RightEye looks through that window to detect common but often subtle vision issues resulting from concussions and other brain troubles. Its quick, portable eye-tracking station can tell in minutes whether you should see a doctor — or look into becoming a pro ball player.
It turns out there’s quite a lot you can tell from how someone’s eyes move. We may not notice it ourselves, but we all vary in how and how well we execute a number of basic tasks, from flicking our eyes back and forth to smoothly tracking a moving target. For instance, your eyes may over-correct, fail to line up correctly, or track up or down when moving along a straight line.
For healthy individuals, these variations fall within a safe range, just part of the ordinary differences between bodies. But certain patterns well outside the baseline can be strong indicators of things like concussions and eye muscle problems — and even Parkinson’s and Autism-spectrum conditions.
RightEye tracks these movements with a custom device that looks a bit like an all-in-one desktop; it uses a Tobii eye-tracking module built into a single-purpose computer loaded with a library of simple tests. A basic EyeQ (as they call it) test takes five minutes or so, with more specialized tests adding only a few more, and results are available immediately.
To give you an idea: one test in game form has you defending a space station, destroying incoming ships by looking at them. But certain colored ships you must not destroy — meaning you have to detect them in your peripheral vision and avoid looking at them. In another test, you flick your eyes rapidly between two targets appearing on opposite sides of the screen, demonstrating accuracy and functioning saccades (micro-corrections made by your eye muscles).
Each eye is tracked independently, and their performance as a matched pair is evaluated instantly. An easy-to-understand results sheet shows their actual movements and how (if at all) they deviate from the baseline.
It’s compact and can run on battery for some 8 hours, making it ideal for deployment outside hospitals or the like: anywhere from school nurse’s office to the sidelines of an NFL game, even in the home.
I tested the device out myself at CES (my vision is just OK, but I want a rematch), and later chatted with Barbara Barclay, RIghtEye’s President. The two most exciting applications of the technology, as judged by her enthusiasm anyway, are in identifying vision-related cognitive problems in kids and in creating a sort of eye fitness test for sporting persons.
Say a child is having trouble learning to read, or perhaps can’t pay attention in class. The immediate thought these days is frequently ADD. But it’s more than a little possible that it’s a vision problem. A subtle difference in how the eyes track, perhaps one going off the horizontal when tracking a line of text, could easily make reading on the page or blackboard frustrating or even painful. What 3rd-grade kid would keep at it?
This isn’t some groundbreaking new idea — but reliably and objectively evaluating individual eye movements was only something you could do if you went to see a specialist, perhaps after other explanations for a behavior didn’t pan out. RightEye’s test practically runs itself and can detect or eliminate the possibility of vision problems in minutes. Honestly, I think a kid might even find it fun.
Barclay has personal experience with this, her own daughter having had health issues that only after multiple false starts were found to have their root in a relatively simple vision problem the system indicated.
In 2016, RightEye acquired the rights to a pair of tests based on research linking eye movement patterns to Parkinson’s and Huntington’s diseases, as well as Autism spectrum conditions. It’s not a magic bullet, but again, the quick and easy nature of the tests make them ideal for routine screening.
The Autism spectrum test is for children aged only 1 to 3, and watches eye movements between images of people and images of geometric shapes. Lingering on the shapes more than the people, it turns out, is a good indicator that at the very least the kid should receive further testing.
The Parkinson’s and Huntington’s tests watch for the more well understood patterns that accompany the motor degeneration found in those afflictions. They can be administered to people of any age and have (using earlier eye-tracking setups) contributed to many identifications of the diseases.
On a very different, but perhaps more immediately remunerative, note, Barclay told me that the test also works as a way to find outliers on the other end: people with what amounts to super-vision.
It’s entirely possible that someone could take the test and their results will show that they have faster, more accurate saccades, quicker target acquisition, and better continuous object tracking than the baseline. That’s a heck of an asset to have if you’re batting, fielding, goalkeeping, playing tight end — pretty much anything, really.
It’s also a heck of an asset to have if you’re a scout or coach. If Lopez is catching great on the left side of the field but not the right, you can look into the possibility that he’s having trouble tracking the ball when looking over his left shoulder, his eyes all the way to the right.
Not only that, but you can test for effects of concussions or other traumas right there on the field if they’re having trouble. Given how widespread such injuries are and the immense danger of repeated concussions, testing early and often could literally save lives.
Right now, Barclay told me, 7 MLB teams are using RightEye tech for player assessments. As for the medical side of things, she said the company currently has 200 clients. The new hardware should help boost that number.
Perhaps more importantly, it has the backing (and therefore clout) of VSP, the country’s largest vision insurance company. That’s both a tremendous vote of confidence and a major in — nothing gets people using a system faster than knowing it’s covered by their existing insurance.
Essential Phone’s new ‘Halo Gray’ color goes on sale exclusively at Amazon
The Essential Phone is currently in the midst of being rolled out in a range of new colors, including three that will be released excessively on Essential’s own website, with a staged release schedule that began Thursday. On Friday, however, Essential revealed a surprise fourth new color, “Halo Gray,” which will be exclusive to Amazon and which is now available to pre-purchase.
Amazon is a partner to Essential both as a sales channel, and as an investor. The distribution partnership with Amazon has been particularly fruitful, among all its sales channels, according to Essential President Niccolo de Masi, so it made sense to do something unique for Amazon with the ‘Halo Gray’ colorway.
With the Halo Gray Essential Phone, customers get the dark, matte finish of the ‘Stellar Gray’ color it released itself, along with the natural titanium, silver look of the band on the current white Essential model. The combination should be a good one, I can say from having seen both the matte finish and the titanium bands separately on other versions of Essential’s device.
The phone will also be unique in another way: It’ll include the Alexa app in the app drawer right from setup (though it’s still user removable, too, unlike pre-loaded stuff on most other Android devices). Given the popularity of Echo devices, and the gadget–buying audience Amazon is probably reaching anyway, it’s very likely that Essential buyers will appreciate saving a step with Alexa ready to go out of the box.
Amazon has been a solid partner for Essential, de Masi says, especially given its relative youth. The Essential Phone was one of the top-selling unlocked phones for Amazon on Cyber Monday last year, for instance, and also been an avenue for bringing the unlocked device to other markets via international shipping options.
I asked De Masi about the recent IDC report that claims Essential sold just around 90,000 phones in its first six months of availability. Essential has always been upfront about the fact that it wouldn’t approach sales volumes of giants like Apple or Samsung in its first few years, but de Masi said he’s been pleasantly surprised by their performance, and called those estimates off-base relative to their actual sales volume thus far.
“I have yet to see any estimate throughout the life of this company that wasn’t low,” De Masi said. “Every single industry number has been low throughout the life of this product. I’m comfortable saying we sold in the six figures last year. We weren’t in the seven figures, but we certainly weren’t in the five figures.”
The Essential President also noted that Xiaomi’s first-year sales were in the same ballpark, so in general it’s happy with the company it’s keeping. De Masi also hinted about more to come, though he wouldn’t provide any specifics on any potential Essential Phone successors. New accessories are also in the pipeline, as are additional software improvements to build on the great work the company has done with the Essential Phone’s camera to date.
Like the other limited edition new colors from Essential, this Halo Gray version will be sold out once all the inventory is gone. de Masi acknowledged that Essential is taking cues from other limited release products in the lifestyle, including watches and sneakers, in pursuing this kind of strategy. Essential’s industrial design is unique and distinct enough that it seems like a good fit, but it’ll be interesting to see how it impacts overall sales numbers for the smartphone startup.
This autonomous 3D scanner figures out where it needs to look
If you need to make a 3D model of an object, there are plenty of ways to do so, but most of them are only automated to the extent that they know how to spin in circles around that object and put together a mesh. This new system from Fraunhofer does it more intelligently, getting a basic idea of the object to be scanned and planning out what motions will let it do so efficiently and comprehensively.
It takes what can be a time-consuming step out of the process in which a scan is complete and the user has to inspect it, find where it falls short (an overhanging part occluding another, for instance, or an area of greater complexity that requires closer scrutiny) and customize a new scan to make up for these lacks. Alternatively, the scanner might already have to have a 3D model loaded in order to recognize what it’s looking at and know where to focus.
Fraunhofer’s project, led by Pedro Santos at the Institute for Computer Graphics Research, aims to get it right the first time by having the system evaluate its own imagery as it goes and plan its next move.
“The special thing about our system is that it scans components autonomously and in real time,” he said in a news release. It’s able to “measure any component, irrespective of its design — and you don’t have to teach it.”
This could help in creating one-off duplicates of parts the system has never seen before, like a custom-made lamp or container, or a replacement for a vintage car’s door or engine.
If you happen to be in Hanover in April, drop by Hannover Messe and try it out for yourself.
Featured Image: Fraunhofer Readmore
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