Google acquires Pointy to energy ‘See what’s in retailer’ stock characteristic in Search

While most massive retailers have already got their stock on-line, the identical can’t be stated about native shops. To energy its “See what’s in store” characteristic, Google announced right this moment that it’s buying Dublin-based Pointy.

One of the challenges small retailers face is getting their in-store stock info on-line in a method that’s straightforward to handle and reliably updated.

Pointy has accomplished simply that with a small {hardware} field that plugs into barcode scanners and an app that may be put in on level of sale (POS) methods. This information then will get surfaced in Google Search’s “See what’s in store” characteristic.

Introduced a number of years in the past, Google says, “Pointy has been one of [its] key partners, helping thousands of local merchants display this data within Google.” The deal is predicted to shut within the coming weeks following customary closing circumstances. In phrases of current attain:

The final six years have been an unimaginable journey, and right this moment marks the beginning of a brand new chapter. From small beginnings, we’re very proud to serve native retailers in nearly each metropolis and each city within the US and all through Ireland.

Pointy speaks of its “very close partnership with Google,” and the “same vision of how technology can improve local retail businesses.” The deal permits the Irish firm to convey native retailer discovery on a “much larger scale” because of “Google’s resources and reach.”

By becoming a member of forces, we will assist individuals uncover native shops and merchandise on a a lot bigger scale. We suppose that is the appropriate option to accomplish what we got down to do — to convey the world’s retailers on-line and provides them the instruments they should thrive.

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