EmotionReader is a Limerick, Eire-based startup that makes use of algorithms to research facial expressions round video content material. The startup permits manufacturers and entrepreneurs to measure viewers emotional response to video, analyze viewer response through an analytics dashboard, and make completely different choices round media spend based mostly on viewer response.
The acquisition is smart contemplating that Kairos core enterprise is concentrated on facial identification for enterprise purchasers. Realizing who somebody is, paired with how they really feel about your content material, is a strong software for manufacturers and entrepreneurs.
The thought for Kairos began when founder Brian Brackeen was making HR time-clocking methods for Apple. Folks had been dishonest the system, so he determined to implement facial recognition to make sure that staff had been really clocking out and in once they stated they had been.
That premise spun out into Kairos, and Brackeen quickly realized that facial identification as a service was way more highly effective than any area of interest time clocking service.
However Brackeen may be very cautious with the know-how Kairos has constructed.
Whereas Kairos goals to make facial recognition know-how (and all of the highly effective insights that include it) accessible and accessible to all companies, Brackeen has been very clear about the truth that Kairos isn’t excited about promoting this know-how to authorities companies.
Brackeen lately contributed a post right here on TechCrunch outlining the assorted the explanation why governments aren’t prepared for one of these know-how. Alongside the excellent invasion of non-public privateness, there are additionally critical points round bias in opposition to folks of colour.
From the submit:
There isn’t any place in America for facial recognition that helps false arrests and homicide. In a social local weather wracked with protests and angst round disproportionate jail populations and police misconduct, participating software program that’s clearly not prepared for civil use in regulation enforcement actions doesn’t serve residents, and can solely result in additional unrest.
As a part of the deal, EmotionReader CTO Dr. Stephen Moore will run Kairos’ new Singapore-based R&D heart, permitting for upcoming APAC enlargement.
Kairos has raised roughly $eight million from buyers New World Angels, Kapor Capital, 500 Startups, Backstage Capital, Morgan Stanley, Caerus Ventures, and Florida Institute, and is now closing on its $30 million crowd sale.