In partnership with Facebook, Thumbstoppers brings collectively Sukesh Nayak, Chief Creative Officer at Ogilvy India, Senthil Kumar, Chief Creative Officer Wunderman Thompson India, Rajdeepak Das, Chief Creative Officer at Leo Burnett India, Garima Khandelwal, Chief Creative Officer, Mullen Lintas, and Ashish Chakravarty, Executive Director, and Head of Creative at McCann Worldgroup (India). These key collaborators will spearhead Thumbstoppers at their respective businesses and can assist their groups get effectively versed in creating mobile-first advertisements.
According to a current study performed by the Technical University of Denmark, it was revealed that the worldwide consideration span is shrinking which is why trending matters do not final very lengthy within the public eye now. Facebook’s Thumbstoppers counters this by decreasing the common 30 seconds or 60 seconds of promoting codecs to only 10 seconds. The inventive businesses will equip their groups with the required abilities to create quick video campaigns for various purchasers.
Facebook has additionally launched 5 quick movies, every 10 seconds lengthy created by Wunderman Thompson which revolve round driving habits change. With the announcement, Facebook additionally kicked off the Thumbstoppers problem that invitations creatives businesses from throughout India to create and submit scripts for brief video movies across the matter “driving behavior change”. The high 20 successful scripts will likely be commissioned and produced by Facebook and also will be screened on the Facebook Thumbstoppers Grand Finale. In addition to this, the highest four winners will even get an opportunity to go to Cannes 2020.
The final date to submit a 10-second quick story script is July 12 and the outcomes will likely be introduced in August.