Casper declares the Glow — a conveyable, sleep-friendly gentle

Over the previous few years, mattress firm Casper has expanded its product lineup to incorporate every thing from dog...

· 2 min read >
Casper announces the Glow — a portable, sleep-friendly light

Over the previous few years, mattress firm Casper has expanded its product lineup to incorporate every thing from dog beds to nap pillows. (It’s additionally opened its own nap store.) The newest addition: the Glow, an $89 gentle.

While the corporate has by no means made this type of Internet-connected {hardware} earlier than, Chief Strategy Officer Neil Parikh pitched the Glow as a part of Casper’s mission to enhance sleep. And though there’s already whole categories of sleep-friendly light bulbs and smart lamps, the Glow has a few good touches that might make it significantly interesting.

The primary use of the Glow is fairly easy. You flip it on by flipping it over, and it fills your room with heat LED gentle. The gentle then dims to darkness over a 45-minute interval — as Chief Product Officer Jeff Chapin put it, it’s “mimicking the setting of the sun and it helps you get sleepier as it dims into lower and lower amplitudes.”

You can management and customise the Glow with a smartphone app, however Chapin mentioned, “There are some people who are never going to download the app and that’s fine.” That’s as a result of the Glow will also be managed by gesture — flipping it to show it on and off once more, twisting it (when it’s set on a flat floor) to regulate the brightness and wiggling it to get a low gentle.

The Glow can also be transportable, so in case you get up in the course of the night time and have to get a glass of water or use the restroom, you possibly can simply decide it up and carry it with you, moderately than turning on a shiny kitchen gentle. You can even set a wakeup time in order that the Glow progressively lights up once more.

“We’ve leveraged the good and the bad of light so that it would help you fall asleep, stay asleep and go back to sleep into the night,” Chapin mentioned.

In truth, in case you’re a frequent traveler who struggles with jet lag, you possibly can even “freeze” the settings, pack the Glow in your suitcase and take it with you to your vacation spot, although Chapin admitted, “We don’t know how many people are going to do that.”

In addition to purchasing a single Glow for $89, you can even get a two-pack for $169. The gentle comes with a small base for wi-fi charging.

The Casper group despatched me a few Glows to check out for myself. I wasn’t capable of obtain the app, however the Glow was certainly largely controllable by gesture. (My solely actual grievance is that the wiggle-for-dim-light solely labored sporadically for me.)

Keep in thoughts that I didn’t have a very subtle or sleep-friendly lighting setup earlier than this, and that it’s laborious to know the way I might have slept on any given night time with out the Glow. Still, I can say that I discovered myself getting sleepier as the sunshine dimmed, and I appeared to move out extra shortly and reliably than regular. And for the reason that Glow is fairly small (5 inches tall and three inches vast), it was straightforward to search out room for it in my cluttered bed room, and to hold it round when needed.

It appears like Casper has plans for extra merchandise that transcend bedding, addressing broader environmental components that have an effect on sleep.

“You can expect a lot more from us in the same vein, trying to help people [sleep] across the board, in a multivariate way,” Parikh mentioned. “It’s a very complicated problem.”


Facebook Comments