Automation Hero, previously Gross salesHero, has secured $14.5 million in new funding led by Atomico, with participation by Baidu Ventures and Cherry Ventures. As a part of the deal, Atomico principal Ben Blume will be a part of the corporate’s board of administrators.
The automation startup launched in 2017 as Gross salesHero, giving gross sales orgs a easy option to automate back-office processes like submitting an expense report or updating the CRM. It does this by means of an AI assistant known as Robin — “Batman and Robin, it worked with the superhero theme, and it’s gender neutral,” co-founder and CEO Stefan Groschupf defined — that may be configured to undergo the common workflow and handle repetitive duties.
“We brought computers into the workplace because we believed they could make us more productive,” stated Groschupf. “But in many companies, people spend a lot of time entering data and doing painful manual processes to make these machines happy.”
The thought was to provide salespeople extra time to truly do their job, which is promoting to purchasers. If all the executive and repetitive “paperwork” is completed by a pc, human staff can grow to be extra productive and environment friendly at expert duties.
By weaving collectively click on robots, Automation Hero customers can construct out their very own workflows by means of a no-code interface, tying collectively all kinds of each structured and unstructured knowledge sources. Those workflows are then introduced within the inbox every morning by Robin, the AI assistant, and are executed as quickly because the person offers the go-ahead.
After launch, the workforce realized that different sorts of organizations, past gross sales departments, have been constructing out automations. Insurance corporations, specifically, have been utilizing the software program to automate among the repetitive duties concerned with submitting and assessing claims.
This led to at present’s rebrand to Automation Hero.
Groschupf stated that by automating the method of filling out a single closing type, it saved one insurance coverage agency’s 430 gross sales reps 18.46 years per 12 months.
Automation Hero has now raised a complete of $19 million.
“We’re really excited with Atomico to bring on a great VC and good people,” stated Groschupf. “I’ve raised capital before and I’ve worked with some of the more questionable VCs, as it turns out. We’re super-excited we’ve found an investor that really bakes important things, like a diversity policy and a family leave policy, right into the company’s investment agreement.”
Though he didn’t verify, it’s seemingly that Groschupf is referring to KPCB, which has run into its justifiable share of controversy over the previous few years and was an investor in Groschupf’s earlier startup, Datameer.