At 114 Avenue des Champs-Élysées, Apple has made a big funding to revive a complete historic construction. Chief design officer Jony Ive mentioned that Apple’s “first precedence was to honor the historical past of the constructing, whereas thoughtfully updating it to create areas each grand and intimate.” The brand new flagship retailer would be the firm’s most spectacular in France, and amongst Apple’s most vital places in all of Europe.
As At this time at Apple classes become a cornerstone of Apple’s fashionable retail expertise, Apple Champs-Élysées will characterize a bodily manifestation of the digital initiative. The shop is constructed round a towering Discussion board, the place timber stretching upward towards a mesmerizing skylight shade a gathering area and Video Wall under.
Apple’s retail SVP Angela Ahrendts famous the significance of an expanded At this time at Apple presence in Paris:
The vitality in Paris is electrical and it will likely be one among our premier cities for At this time at Apple. I hope that everybody who visits Apple Champs-Élysées will probably be impressed to unlock their artistic curiosity and be taught one thing new.
To additional promote the brand new retailer, 15 artists have been commissioned to create works that obscured the constructing’s intricate home windows from curious eyes throughout the ultimate building section. A few of these artists will reunite for the grand opening to host an unique At this time at Apple session for early guests.
Apple Champs-Élysées would be the firm’s 506th retailer and make use of over 330 folks, opening simply over one week after Thailand’s first Apple retailer situated at ICONSIAM. This weekend can even see retailer reopenings in Santa Monica, California and Lynnwood, Washington.
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