Apple’s new Mac ads show that even Grimes uses dongles
Apple has launched a brand new promoting marketing campaign for the Mac referred to as “behind the Mac”. On this marketing campaign, the corporate is sharing consumer tales of individuals utilizing Mac for work, artistic initiatives and accessibility causes.

The Mac is a flexible platform. Folks use it for boring duties, resembling checking emails and looking the online. However you can even use it for numerous of different issues. Apple needs to indicate you what you are able to do with a Mac past Phrase and Excel.

Apple has shared four movies at this time. The primary is a 60-second recap of the three different movies. Every standalone video is a portrait of somebody who’s utilizing a Mac every single day. There shall be 12 portraits in whole on Apple’s website.

Peter Kariuki is a developer who created an iPhone app to enhance highway security in Rwanda. Bruce Corridor is a photographer who’s legally blind and makes use of images to see extra particulars of the surface world. And Grimes is likely one of the most attention-grabbing music artists on the market.

There are a number of attention-grabbing issues to notice. All three are utilizing laptops. It’s clear that MacBooks have turn out to be the most well-liked computer systems from Apple. It doesn’t imply that Apple ought to abandon the iMac, iMac Professional, Mac Mini and Mac Professional. However solely a fraction of Apple’s prospects will purchase them.

It’s additionally attention-grabbing to see that not one of the Macs have been up to date within the final twelve months. Apple has nothing new to promote on the Mac entrance. And it’s a bit worrying that the corporate is beginning a brand new promoting marketing campaign proper now. Possibly there received’t be any Mac replace for not less than a number of months.

And if you happen to’re presently utilizing a current MacBook or MacBook Professional, you is likely to be utilizing silly dongles proper now to plug equipment to USB-C and Thunderbolt three ports. The excellent news is that, sure, even Grimes has to make use of dongles.

Source