Apple retail head Angela Ahrendts departs

Angela Ahrendts, the top of Apple’s retail shops, is to go away the corporate in April after 5 years within the position.

The former Burberry CEO was appointed in 2014, tasked with overhauling Apple’s retail presence forward of the launch of the Apple Watch.

Her expertise on the planet of style was seen as fascinating as Apple expanded into a brand new class of gadget, whereas it was prompt that CEO Tim Cook needed to extend gross sales by means of the corporate’s direct channels.

Angela Ahrendts Apple

But regardless of this concentrate on gross sales, Ahrendts is extensively credited with turning the portfolio of greater than 500 shops worldwide into locations moderately than simply locations to advertise and promote merchandise. This might be much more essential going ahead as Apple has recognized buyer financing and recycling programmes as key strategies of encouraging gadget upgrades.

Ahrendts departure has been attributed for a need for “new personal and professional pursuits” and she or he might be changed by Deirdre O’Brien, whose position has been expanded to senior vp of Retail + People.

“I want to thank Angela for inspiring and energizing our teams over the past five years,” declared Cook. “She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.”


“The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple,” added Ahrendts.

“I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.”

The enlargement of O’Brien’s position comes at a time when iPhone gross sales are struggling. iPhone income is down 15 per cent year-on-year to $51.9 billion because of lower-than-expected gross sales over the often buoyant Christmas interval.

 This has been attributed to market saturation, costly flagship units and a battery substitute programme that extends the lifetime of units.


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