The research additionally reveals that Sony and Samsung aren’t lagging far behind Apple in shopper preferences …
Counterpoint Research carried out the survey.
Apple is a definite chief with AirPods within the class of true wi-fi earbuds. Ease of use, consolation & match, and portability had been highlighted as the important thing causes for selecting Apple AirPods over different wi-fi headsets.
Apple led the rankings, however not by the margin you would possibly count on:
- Apple: 19%
- Sony: 17%
- Samsung: 16%
- Bose: 10%
- Beats: 6%
- Sennheiser: 5%
- LG: 4%
- Jabra: 2%
However, in the case of the explanations for selecting AirPods, sound high quality was the least-important criterion, with solely 41% of shoppers describing that as a key purpose for buy. Of the manufacturers listed, Bose was probably the most most popular model for audio high quality, with that cited as the principle purpose by 72% of those that favored the corporate.
Counterpoint says that AirPods represented near 75% of true wi-fi headphone gross sales in 2018, at round 35M items. The long-awaited second-generation mannequin are anticipated to additional drive the market this yr, with complete gross sales of 129M items anticipated by 2020.
The agency says that the inclusion of voice assistants are key to the enchantment of true wi-fi headphones.
Above all, private voice assistants reminiscent of Apple Siri, Google Assistant, and Amazon Alexa are more likely to increase the market from 2019. Future generations of hearable units will be capable to accommodate digital private assistants and used for a large number of duties reminiscent of queries and hands-free instructions. Ultimately, superior hearables can scale back smartphone use, as they could take over many duties that customers clear up with the assistance of their smartphones at present.
[Among the] many thrilling capabilities to be built-in into future hearable units [are] good listening to aids, real-time language translation, monitoring your vitals and extra.
Headphones of every kind are used for greater than 40 minutes of music listening per day by two-thirds of these surveyed. 1 / 4 of respondents use them to hearken to greater than an hour a day of video content material.
We just lately compared Samsung’s Galaxy Buds to AirPods, and whereas the Korean firm’s do provide an awesome match and wi-fi charging, they’re unlikely to tempt many iPhone house owners.
My personal desire in true wi-fi headphones stays Master & Dynamic’s MW07, although RHA’s CL2 Planar provide gorgeous sound high quality in the event you can deal with a Bluetooth headband and a $900 price-tag …