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3 potentially criminal pitfalls of ICO marketing you should definitely avoid

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Initial Coin Offerings (ICOs) are a fascinating new beast within the startup world. These novel fundraising vehicles are part tech, part finance, and while offering huge profits, also invite a great deal of potential fraud. In their nascent stage, some quick-fire fortunes will likely lead to significant legal problems when it comes to marketing, PR and promotion.

Investor Relations (IR) professionals have been watching the landscape activity with bemusement as they have seen this all before. Anyone who worked in small or microcap investment marketing during the early days of the digital boom remembers the arrests of naive advertisers entering the space. They also know a worldwide criminal element is endemic to the capital markets. “Pump and Dumps” were not just conducted by some sketchy Florida-based brokerages. Instead, they were often orchestrated by organized criminal groups ranging from gun runners to drug cartels as an easy method to obtain quick cash and launder money. Unfortunately, those same folks are already involved in the ICO atmosphere. These are just some of the challenges that face those entering the brave new world of cryptocurrency.

1. Prepare for Red Tape and Regulations

The days of marketers easily entering and operating within the ICO space are over. Recent SEC statements about initial coin offerings signify there will be greater regulatory and legal issues for those looking to promote this sector. Of these, the biggest concern may be that marketers have little idea whether any given ICO can or will be considered a securities offering.

Precedent indicates ICO advertising will be subject to a set of rules similar to those which govern stock promotion. While this article in no way intends to offer legal advice, the suggestion can be made that marketers across the board should familiarize themselves with the legalities of securities marketing worldwide. Laws of this nature can be intense, ruling over everything from the language of marketing to the techniques utilized as well as the general setup of companies and their third-party help.

At the very least, ICO marketers should study the information that exists on IR legislation with specific attention paid to blue sky laws, securities promotion laws (SEC rule 17b) and broker/dealer laws. Because the reality is that an initial coin offering may be subject to them all. If you’re marketing it incorrectly, this can result in both civil and criminal charges…and no campaign is worth that.

2. ICO’s Can Attract Illicit Activities

Financial marketers are accustomed to completing an incredible amount of homework on their clientele as nefarious operators are prone to be roaming around the marketplace – from those looking to make a quick buck without the expertise to do so, to those engaging in massive Ponzi schemes.

Marketers, writers, and technologists are now being approached by parties looking to apply their services to initial coin offerings, without having the luxury of this research experience. Moving forward, to guarantee the safety of their businesses and reputations, these providers will need to conduct an incredible amount of due diligence regarding who they decide to represent, partner, and work with.

As many in the space can tell you, if you are approached by two lone guys with a white paper looking for ICO work, it is time to think critically as criminal organizations love securities manipulation. And they are already in the market for ICOs operating abroad. That is why you must extensively study the value, team, and plans of any potential clientele or employer. Marketing a scam can ruin a reputation. Marketing for a criminal organization can ruin a lifetime.

3. Startup Marketing Problems are ICO Marketing Problems

It is important to remember that ICOs are meant to be more than a quick cash grab. They are a disruption to the market with genuine staying power and failure to consider their long-term implications can have negative effects on every aspect of the business model, including its marketing.

When a new sector garners interest, it doesn’t take much to turn that intrigue into profit. But this window is short as novelty and hype can only last for so long. Right now, ICOs are doing little more than utilizing social media marketing and writing up white papers to leverage buzz for their offering. But investors, participants, and backers are bound to want more. When they do, these quick and easy promotional tactics must evolve into truly powerful marketing that leverages expertise, thought leadership and differentiation through multi-channel finesse. In other words, a lot of folks that quickly entered the space will find themselves just as quickly kicked out of it.

If you’re interested in blockchain, ICOs, and Ethereum in particular, check out our TNW Answers session with Ethereum’s creator Vitalik Buterin today: Post your questions here!

Read next: Why driverless car tech is ruining your driving skills

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Entertainment

Salman Khan launches Bina Kak’s book Silent Sentinels Of Ranthambhore

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IANS

Dec,14 2017 16:12 10 IST

Bollywood actor Salman Khan launched photographer Bina Kak’s book Silent Sentinels Of Ranthambhore on 13 December, terming it a “great book”.

salman khan bina kak 825

Bina Kak and Salman Khan. Image from Twitter/@TeamSalman

“I think it is a great book because I have seen all the pictures much before they have released. All the pictures are really nice and beautiful,” he said in a media interaction.

Katrina Kaif, Salim Khan, Helen, Salman Khan, Baba Siddique, Priya Dutt and many more also attended the book launch.

Salman also said that every time, his movie is nearing release, Kak comes out with a book.

“I don’t understand whether we are here promoting Tiger Zinda Hai or her book.

“It had happened earlier, I was doing Sultan with Ali Abbas Zafar, we were planning on going to Ranthambhore, at that time Bina issued a book on a tiger named Sultan, but the plan didn’t work out. Now Tiger Zinda Hai is coming and her book is also releasing at the same time,” he said.

Salman also shared yet another funny story concerning Kak.

“Every time Bina Kak visits a jungle, my life turns into a mess. She sends me 50 photographs every day. So I am like this is good, incredible, I would send her long messages but, in time, it went from ‘very nice’ to ‘nice’ and then ‘hmm’ and eventually I would send her only ‘K’,” he added.

Salman Khan will be next seen in Tiger Zinda Hai opposite Katrina. The film, helmed by Zafar, releases on 22 December.


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Shaneeshwaruni Divya Charitra Episode 119

Watch Shaneeshwaruni Divya Charitra Episode 119 Will Shani consume the Mahavish? telecasted on 14 Dec 17 Online.

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Shaneeswaruni Divya Charitra 118

Watch Shaneeshwaruni Divya Charithra Previous Episode (118)

Watch Shaneeshwaruni Divya Charitra Daily Serial online
Mon – Fri @ 8:30PM on Gemini TV

Will Shani consume the Mahavish?

Click Here To Watch Part 1 : Click Here To Watch Part 2

Shaneeshwaruni Divya Charithra Telugu Dubbing Version of  Shani Dev

Featured Image by viacom18

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Entertainment

Bey Logan, consulting producer on Weinstein’s film Shanghai, accused of sexual misconduct

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In the wake of sexual harassment and misconduct revelations against some of the biggest and powerful names in Hollywood, there has been another addition to the long list of sexual harassers that include the likes of Harvey Weinstein, Kevin Spacey, Louis CK, Matt Lauer to name a few.

According to a report by Variety, a Hong Kong-based film executive Bey Logan, who has had professional and personal relationship with the disgraced movie mogul Harvey Weinstein, has been accused of sexual misconduct.

Bey Logan. Image via Facebook

Bey Logan. Image via Facebook

Hong Kong’s HK01, in one of its detailed investigative reports around the #MeToo campaign, had first brought the news of Logan’s misconduct when an unnamed actress alleged that Logan was an accomplice as well as a participant in many instances of sexual misconduct.

It was reported that Logan, who is also a martial arts expert, would harass actresses on and off the sets. In addition to that it is also alleged that he sent actresses to Harvey Weisnstein’s hotel room whenever he was in the city where acts of sexual misconduct were forced upon those actresses.

A total of seven women have reported against Logan to HK01. One of these actresses happen to be the Indonesian-Chinese actress Sable Yu who was the lead actress in the film Snowblade that was helmed by Logan himself. She said he had told her during the film’s production that sleeping with Weinstein would only open better opportunities. Also, she was subjected to sexual assault by him which ranged from walking naked to completely inappropriate moves.

However, Logan maintained that “many of the accusations made against me are either untrue or taken out of context. I categorically deny any criminal wrongdoing. I have never forced myself on a woman.” He further added that he will “now step back and take time to reflect on my behavior and the values which I should uphold.”

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