Smartphones, which have been seen as a sizzling commodity on the planet, have reached a saturation level in gross sales. Both IDC and Counterpoint Research have launched new reviews which state that 2018 was the worst year ever for the smartphone business and so they say that there isn’t a bounce again in sight. The annual report got here as a part of fourth quarter numbers, which say the business registered a decline of Four % final yr. While IDC and Counterpoint Research have completely different strategies to calculate these numbers, the final consensus is that the business noticed its worst annual decline but.
According to IDC and Counterpoint Research, each Apple and Samsung noticed decline of their shipments, which led to pull within the shipments of whole business. Both the analysis corporations notice that Samsung noticed its shipments decline eight % year-over-year however the Korean big managed to retain its place because the market chief. IDC estimates Samsung to have shipped 292.three million smartphones in 2018, down from 317.7 million shipped in 2017. Counterpoint notes Samsung shipped 291.6 million smartphones, down from 318.1 million units shipped in 2017.
Apple, in response to IDC, shipped 208.eight million iPhone in 2018, a decline of three.2 % from 215.eight million units shipped in 2017. Counterpoint estimates Apple to have shipped simply 206.three million iPhone fashions in 2018, a Four % decline from 215.eight million units shipped in 2017. While Samsung and Apple noticed their shipments decline, Chinese smartphone makers similar to Huawei, Oppo and Xiaomi noticed progress.
Huawei was the most important winner within the smartphone race with each IDC and Counterpoint estimating it to have gained practically 34 % in shipments. IDC says Huawei shipped a complete of 206 million smartphones in 2018 whereas Counterpoint claims it shipped 205.three million items. Xiaomi is estimated to have shipped 122.6 and 121 million smartphones by IDC and Counterpoint respectively. Oppo shipped 113.1 million smartphones in 2018 to see a marginal progress of 1.three %. Counterpoint says Oppo shipped 120.2 million smartphones to register flat change in progress.
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During the fourth quarter of 2018, IDC says smartphone shipments have been down by 4.9 % capping off the worst yr. “Outside of a handful of high-growth markets like India, Indonesia, Korea, and Vietnam, we did not see a lot of positive activity in 2018. We believe several factors are at play here, including lengthening replacement cycles, increasing penetration levels in many large markets, political and economic uncertainty, and growing consumer frustration around continuously rising price points,” stated Ryan Reith, program vp with IDC’s Worldwide Mobile Device Trackers.
“This is the first time that the global smartphone market has witnessed decline for a whole year. The decline in smartphone shipments can be attributed to lengthening replacement cycles in developed markets like US, China and Western Europe. Smartphone OEMs tried to push sales by adding features such as AI, multiple camera assemblies, full-screen displays, in-screen fingerprint scanners etc. but consumers held on to their devices longer due to the absence of groundbreaking innovations and higher prices of devices being offered by the OEMs,” stated Tarun Pathak, Associate Director at Counterpoint Research.